Trade Marketing Manager
米其林（中国）投资有限公司
- 公司性质：外资(欧美)
- 公司行业：机械/设备/重工
职位信息
- 发布日期：2019-10-04
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：30-40万/年
- 职位类别：市场通路经理/主管 市场企划经理/主管
职位描述
MISSION: Organize an effective contact approach with consumers/end-users. Definition and implementation of the external communication plan as part of the entity’s touchpoint strategy and marketing plan.
KEY EXPECTED ACHIEVEMENTS
Marketing Metrics & strategy：
-Understand the Consumers/End-Users experience
-Deploy initiatives to support offers developed by MOP through the Consumer/End-User experience.
-External communication part of the marketing plan consistent with brand guidelines.
-Cost effective delivery of communication goals
-Effective communication processes
-Analyzes and interpret data to inform the evaluation of the marketing strategy.
-Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities.
-Makes recommendations on appropriate methodologies or tools to operationalize the marketing strategy.
-Regularly measures market, competitive, and business performance in order to anticipate trends.
-Implements partnership strategies to refine funnel and individual campaign performance in order to improve overall demand generation programs.
-Participates actively in the annual customer/partner plan process.
Branding and Positioning：
-Ensure the coordination and the deployment of the portfolio of products/service through the brand deployment strategy.
-Balances the needs of the individual product launches and prioritizes across the branding portfolio to achieve overall objectives.
-Ensures that the value propositions as a strategy to achieve desired market position.
-Prioritizes resources for target segments that are most profitable as well as best aligned with the organization’s long-term strategy.
-Manages integrated marketing communication strategies and budgets.
Advertising, Promotion & Branding:
-Evaluates advertising and promotion programs for compatibility with public relations efforts and against overall marketing goals.
-Approves creation, production and delivery of advertising and promotional campaigns.
-Identifies and evaluates potential brand and positioning scenarios.
-Prepares position statements for each brand to appeal to each targeted segment.
-Monitors brand performance indicators and adapts strategies as required.
-Coordinates brand support activities across the organizations.
-Monitors customer and market data to forecast the need to adapt segmentation and targeting strategies.
-Manages integrated marketing communication strategies and budgets.
-Sets and monitors quality standards for integrated marketing communications.
-Provides expert marketing communication advice and guidance on the organization’s integrated marketing initiatives.
-Evaluates the effectiveness of integrated marketing communication activities, tools, media and campaigns using appropriate criteria.
Event Marketing:
-Develops event management strategies and plans for approval
-Oversees the implementation of events according to standards and requirements.
-Ensures branding consistency and brand awareness during any event or conference/forum.
-Evaluates effectiveness of event strategy against overall marketing, sales and organization objectives.
-Identifies high impact opportunities for enhancing the customer experience.
QUALIFICATIONS:
-Excellent oral & written skills in English; Good presentation skill;
-3-5 years’experience in marketing communication or trade marketing (B2B or B2C);
-Experience in Marketing Automation is a plus (familiar with Salesforce.com);
-Vendor management experience;