莆田招聘

Marketing Metrics & strategy：
? Understand the Consumers/End-Users experience
? Deploy initiatives to support offers developed by MOP through the Consumer/End-User experience.
? External communication part of the marketing plan consistent with brand guidelines.
? Cost effective delivery of communication goals
? Effective communication processes
? Analyzes and interpret data to inform the evaluation of the marketing strategy.
? Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities.
? Makes recommendations on appropriate methodologies or tools to operationalize the marketing strategy.
? Regularly measures market, competitive, and business performance in order to anticipate trends.
? Implements partnership strategies to refine funnel and individual campaign performance in order to improve overall demand generation programs.
? Participates actively in the annual customer/partner plan process.
Branding and Positioning：
? Ensure the coordination and the deployment of the portfolio of products/service through the brand deployment strategy.
? Balances the needs of the individual product launches and prioritizes across the branding portfolio to achieve overall objectives.
? Ensures that the value propositions as a strategy to achieve desired market position.
? Prioritizes resources for target segments that are most profitable as well as best aligned with the organization’s long-term strategy.
? Manages integrated marketing communication strategies and budgets.
Advertising, Promotion & Branding:
? Evaluates advertising and promotion programs for compatibility with public relations efforts and against overall marketing goals.
? Approves creation, production and delivery of advertising and promotional campaigns.
? Identifies and evaluates potential brand and positioning scenarios.
? Prepares position statements for each brand to appeal to each targeted segment.
? Monitors brand performance indicators and adapts strategies as required.
? Coordinates brand support activities across the organizations.
? Monitors customer and market data to forecast the need to adapt segmentation and targeting strategies.
? Manages integrated marketing communication strategies and budgets.
? Sets and monitors quality standards for integrated marketing communications.
? Provides expert marketing communication advice and guidance on the organization’s integrated marketing initiatives.
? Evaluates the effectiveness of integrated marketing communication activities, tools, media and campaigns using appropriate criteria.
Event Marketing:
? Develops event management strategies and plans for approval
? Oversees the implementation of events according to standards and requirements.
? Ensures branding consistency and brand awareness during any event or conference/forum.
? Evaluates effectiveness of event strategy against overall marketing, sales and organization objectives.
? Identifies high impact opportunities for enhancing the customer experience.
QUALIFICATIONS:
-Excellent oral & written skills in English; Good presentation skill;
-3-5 years’ experience in marketing communication (B2B or B2C);
-Experience in Marketing Automation is a plus (familiar with Salesforce.com);
-Vendor management experience;

米其林集团是世界500强企业之一，全球轮胎业科技和创新的领导者。在全球五大洲设有68间生产工厂，所生产的轮胎行销全球170多个国家，全球雇员人数约114, 000人。自1988年进入中国，业务快速增长，米其林已分别在沈阳和上海成立2家独资企业，1家合资企业，一个研发中心和位于上海的总部，以及一个设于香港的代表处。在台湾，米其林集团设有台湾米其林轮胎股份有限公司。米其林中国区现有的员工总数6,300名。