Brand Manager
广州亚太酿酒有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2012-11-28
- 工作地点：厦门
- 招聘人数：1
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理
职位描述
DESCRIPTION OF JOB DUTIES
? Formulate brands’ A&P activities and programmes
? Formulate FY cycle plan by brand by channel
? Creative Design: Lead in designing programmes for brand building. Work with internal or external designers to achieve desired artwork/activities.
? Agency Management: Brief and guide external agencies and suppliers to deliver results and tools for local implementation
? Inter-departmental Communication: Clear and frequent communication with local teams. Develop work in consultation with local needs
? Brand budgeting: Plan and Manage brand expenditure in the department
? Project Management: Able to take ownership of selected projects. (Example: Import beer activation, Heineken UEFA)
? Brand Activity Execution: Plan and carry out national brand programmes based on given budget. Ensure build-building standards in sales and trade marketing
? Brand Communication & Advertising: To build brand awareness through optimal media channels with media buyer. To determine optimal media mix.
? Brand Events/Experiential Programmest: Deliver memorable brand experiences via sponsorship or signature events.
QUALIFICATIONS & WORK EXPERIENCE
? Educational Qualifications
Bachelor degree
Good command of English Good computer skill (Word, Excel, Powerpoint)
? Professional Experience
At least 4 years related experience in FMCG environment, preferable in the beverage industry in the MNC or agency experience.
Strong brand knowledge at supervisory level in all aspects of marketing theory and practice, knowledge of sales and channel distribution, knowledge of market dynamics
?Competencies (Personal Characteristics)
Competencies and personal traits necessary to achieve higher working standards.
Good communication and interpersonal skill, Strong in analytical and conceptual skills, Creative, Self-motivated, Good presentation skill, Team player
? Formulate brands’ A&P activities and programmes
? Formulate FY cycle plan by brand by channel
? Creative Design: Lead in designing programmes for brand building. Work with internal or external designers to achieve desired artwork/activities.
? Agency Management: Brief and guide external agencies and suppliers to deliver results and tools for local implementation
? Inter-departmental Communication: Clear and frequent communication with local teams. Develop work in consultation with local needs
? Brand budgeting: Plan and Manage brand expenditure in the department
? Project Management: Able to take ownership of selected projects. (Example: Import beer activation, Heineken UEFA)
? Brand Activity Execution: Plan and carry out national brand programmes based on given budget. Ensure build-building standards in sales and trade marketing
? Brand Communication & Advertising: To build brand awareness through optimal media channels with media buyer. To determine optimal media mix.
? Brand Events/Experiential Programmest: Deliver memorable brand experiences via sponsorship or signature events.
QUALIFICATIONS & WORK EXPERIENCE
? Educational Qualifications
Bachelor degree
Good command of English Good computer skill (Word, Excel, Powerpoint)
? Professional Experience
At least 4 years related experience in FMCG environment, preferable in the beverage industry in the MNC or agency experience.
Strong brand knowledge at supervisory level in all aspects of marketing theory and practice, knowledge of sales and channel distribution, knowledge of market dynamics
?Competencies (Personal Characteristics)
Competencies and personal traits necessary to achieve higher working standards.
Good communication and interpersonal skill, Strong in analytical and conceptual skills, Creative, Self-motivated, Good presentation skill, Team player
公司介绍
广州亚太酿酒有限公司
广州亚太酿酒有限公司成立于2007年，隶属于荷兰喜力集团与新加坡华沙尼集团在华合资成立的喜力亚太酿酒(中国)企业管理有限公司。
作为世界500强企业喜力集团在粤投资设立的子公司，广州亚太酿酒有限公司肩负着生产高品质啤酒产品，并向华南地区的广大消费者推广国际知名酒类品牌的任务。公司旗下的品牌Heineken(喜力)、Tiger(虎牌)、Anchor(力加)、Murphy’s (墨菲黑啤)，以及Strongbow(强弓汽酒)，倍受华南及西南啤酒爱好者的拥戴，尤其是近年来在华南市场的拓展更是取得了长足的发展。
位于广州市黄埔区的广州亚太酿酒厂已建成投产。新工厂将采用先进的生产设备，从原材料到配方、酿造标准都严格遵循国际要求，力求为顾客生产出国际一流水准的高品质产品。
海南亚洲太平洋酿酒有限公司广州分公司为其前身。
GUANGZHOU ASIA PACIFIC BREWERY CO. LTD (GAPB)
Guangzhou Asia Pacific Brewery Co., Ltd.(GAPB) was established in 2007, under the Heineken Asia Pacific Breweries (China) Enterprise Management Limited, a joint venture between Heineken N.V. and Fraser & Neave Ltd of Singapore.
As one of the world's top 500 enterprises, Heineken Group set up GAPB as a subsidiary in Guangdong to produce high-quality and internationally well-known beer brands to consumers in South China. Our company’s key brands, including Heineken, Tiger, Anchor, Murphy's and Strongbow had been strongly welcomed by beer lovers in South and Southwest China. In recent years, the company had laid a strong foundation for future expansion by achieving strong progress in the South China market.
广州亚太酿酒有限公司成立于2007年，隶属于荷兰喜力集团与新加坡华沙尼集团在华合资成立的喜力亚太酿酒(中国)企业管理有限公司。
作为世界500强企业喜力集团在粤投资设立的子公司，广州亚太酿酒有限公司肩负着生产高品质啤酒产品，并向华南地区的广大消费者推广国际知名酒类品牌的任务。公司旗下的品牌Heineken(喜力)、Tiger(虎牌)、Anchor(力加)、Murphy’s (墨菲黑啤)，以及Strongbow(强弓汽酒)，倍受华南及西南啤酒爱好者的拥戴，尤其是近年来在华南市场的拓展更是取得了长足的发展。
位于广州市黄埔区的广州亚太酿酒厂已建成投产。新工厂将采用先进的生产设备，从原材料到配方、酿造标准都严格遵循国际要求，力求为顾客生产出国际一流水准的高品质产品。
海南亚洲太平洋酿酒有限公司广州分公司为其前身。
GUANGZHOU ASIA PACIFIC BREWERY CO. LTD (GAPB)
Guangzhou Asia Pacific Brewery Co., Ltd.(GAPB) was established in 2007, under the Heineken Asia Pacific Breweries (China) Enterprise Management Limited, a joint venture between Heineken N.V. and Fraser & Neave Ltd of Singapore.
As one of the world's top 500 enterprises, Heineken Group set up GAPB as a subsidiary in Guangdong to produce high-quality and internationally well-known beer brands to consumers in South China. Our company’s key brands, including Heineken, Tiger, Anchor, Murphy's and Strongbow had been strongly welcomed by beer lovers in South and Southwest China. In recent years, the company had laid a strong foundation for future expansion by achieving strong progress in the South China market.