莆田招聘

                            Time % Summary of major duties: 1. 30% Co-develop the Franchise Portfolio’s Brand Activation & Go-to-Market plan & translate them into successful marketing initiatives. l   Develop Brand  goals, plans and programs to achieve corporate goals & financial targets l   Develop Segmentation and innovation direction; create and prepare product innovation pools for New Product launch l   Develop/identify portfolio sku to facilitate channel development, including MT and other  special channel l   Develop Brand Marketing mix strategy for the franchise portfolio l   Work closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood & executed.  Develop PR and advertising campaign with periodical re-evaluation to achieve MROI efficiency. l   Ensure strong execution of brand marketing plans/calendars and major launches.   2. 20% Effectively adapt global and regional marketing strategy and programs and bring them to life in the local markets; whilst maintain continual awareness of market trends, competitor intelligence and consumer requirements and propose positive marketing and business initiatives to management l   Ensure consistent interpretation of global brand architecture, objectives and strategies, Ensure that brand image and position are properly maintained in all marketing communication materials to promote & protect brand identity l   Develop periodic review on category & competitive intelligence (eg.  Marketing segmentation/strategies, New Product Launch, Advertising strategies/campaign) l   Develop & propose marketing initiative in accordance to competitive move to drive differentiation against competition for management consideration   4. 30% Work with diverse groups across the business to seek alignment between overall business and marketing strategy and the components to ensure smooth preparation and implementation of  promotion programs and product & packaging plans l   Work closely with Customer Marketing team to help Sales team to create and maintain a network of cooperative relationships with business partner (eg. Event/promotion partners), & internal supporting function (eg. Packaging, regional marketing) l   Collaborates with Finance team to set fiscal plans, product profitability, review monthly brand achievement and spending control for budget control l   Works with Operation team to ensure that Sales team receives products (particularly New Product/Packaging, promotion packs) and other marketing support within timelines for field sales negotiation and execution   5. 20% Track, monitor, and measure the effectiveness of marketing investments l   Develop appropriate standard for program execution, including develop pre-launch DME budget plan & MROI evaluation; Set KPI for Media & PR Plans, consumer promotion & instore activation programs.  l   Coordinate field execution and provides feedback to senior management team l   Conduct post evaluation analysis for major marketing programs (including sales & distribution results, consumer offtake tracking, program response, DME actual spending)  

Education: Bachelor’s degree and above Experience: 1.        Successful marketing management track record (sales experience a plus) in consumer marketing w/ food experience (incl. infant milk powder, OTC, etc.) 2.        Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners 3.        Fluency in both English and Mandarin Personality: 1.        Willing to work with ambiguity 2.        Passion to work under spotlight             

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。