莆田招聘

Job Objectives
? Closely work with brand manager to implement promotional campaign with functional team and ensure flawless execution


Scope of Responsibilities

Marketing plan development & execution
? Work with Marketing Manager and Brand Manager to develop key marketing initiatives to drive demand.
? Support Brand manager in executing all marketing activities, including but not limited to advertising, digital marketing, and consumer promotions
? Analyze the effectiveness of marketing programs
? Work with Trade Marketing to develop excellence in in-store execution


Requirements
? Strong analytical skills
? Proven ability to plan, execute and follow through
? Effective communicator (verbal and written in both English and Chinese)
? Adaptable and skilled in problem solving
? Willingness to expand horizon and take new challenges
? University degree in Marketing, Business Management or equivalent
? Minimum 2 years of working experience, preferably in brand management

美泰公司，在全球致力引导儿童学习、发展、玩乐，启发新世代的孩子们去创造一个更美好的未来。自1984年美泰在中国建立首个合作伙伴关系以来，公司在中国市场的业务获得了显著增长。

凭借旗下一系列的世界知名品牌，包括芭比（Barbie）、费雪（Fisher-Price）、风火轮（Hot Wheels）、托马斯&朋友（Thomas & Friends）、美高积木（Mega Bloks），美泰始终致力于通过丰富的内容、创新的玩具、有趣且有意义的现实生活体验，帮助孩子们激发更大的潜能。

除此之外，美泰与阿里巴巴、复星、宝宝树等行业领军企业合作，为中国儿童和家庭引入“玩学俱乐部”。 美泰深信玩乐的力量，并认为玩乐与各个年龄段孩子的学习及成长间有着极其重要的联系。

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. In China, since the establishment of its first partnership in 1984, Mattel has grown its presense substantially.

Through the portfolio of iconic consumer brands, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, and Mega Bloks, we create systems of play, content and experiences that help kids unlock their full potential.

We also partner with industry leaders like Alibaba, Fosun and Babytree to introduce thought leadership in child development to China. We strongly believe in the value of play and continue to advocate purposeful play at all ages.