Media Executive
亨氏（中国）投资有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2012-11-13
- 工作地点：广州
- 招聘人数：1
- 学历要求：本科
- 职位类别：媒介主管 媒介专员
职位描述
Responsibilities:
· Digital marketing planning and execution
? Understanding marketing objective of brand, recommend proposals integrate effective and cost efficient digital tools, help on brand WOM building and sale in online channels
? Coordinate and lead brand team / Ecommerce team to closely follow up digital campaign execution
? Proactively monitor media result to ensure campaign achieve KPIs
? Provide analysis and post-tracking report
? Proactively monitor competitor activities and new trends in market, to get implication and introduce new applications
· Media planning & buying
? Understanding marketing objective of brand and consumer insight, recommend integrate media strategy proposals
? Drive ROI and effectiveness on media. Well manage media budget to directly work with media agency to develop smart media planning in a cost efficient way to drive effective media investment
? Work with brand team to closely follow up on media material development to ensure on time delivery
? Proactively monitor media result to ensure campaign achieve KPIs
? Provide analysis and post-tracking report
? Maintain good relationship with media, coach with brand news and product knowledge
? Get maximum free exposure / PR resource on media platforms for brand building
· CRM planning & Execution
? Analysis consumer data and recommend plans to maintain consumer loyalty and help on sale
? Proactively monitor results and cross check benchmark data to get optimal plans
? Can figure out successful learning to guild business building
· Supplier manager
? According to marketing needs, to introduce new supplier if necessary by following company guideline
? Daily manager and coach supplier to make sure achieve KPI / good serve and enhance understanding on brand or products
? Manager supplier contracts: initiate new contract negotiation; regular / year-end review to evaluate supplier performance to make sure annual KPIs achievement or conduct better serves and proposal
? Follow up payment with supplier and internal financial team
Requires:
Bachelor or above
3+ years working experience in FMCG industry, with media planning or buying especially on digital, CRM planning & execution is preferred
Good communication, negotiation skill
Strong data sense and ability on analysis
Detail orientated, open minded and willing to learn
Fast reactive, and on-time delivery on massive tasks
Creative, analytical thinking and consumer oriented mindset (business sense is vital)
Strong team player and demonstrate effective interpersonal skills
Good English communication skill - both oral and written.
Computer skills in Excel, Power Point and Word.
· Digital marketing planning and execution
? Understanding marketing objective of brand, recommend proposals integrate effective and cost efficient digital tools, help on brand WOM building and sale in online channels
? Coordinate and lead brand team / Ecommerce team to closely follow up digital campaign execution
? Proactively monitor media result to ensure campaign achieve KPIs
? Provide analysis and post-tracking report
? Proactively monitor competitor activities and new trends in market, to get implication and introduce new applications
· Media planning & buying
? Understanding marketing objective of brand and consumer insight, recommend integrate media strategy proposals
? Drive ROI and effectiveness on media. Well manage media budget to directly work with media agency to develop smart media planning in a cost efficient way to drive effective media investment
? Work with brand team to closely follow up on media material development to ensure on time delivery
? Proactively monitor media result to ensure campaign achieve KPIs
? Provide analysis and post-tracking report
? Maintain good relationship with media, coach with brand news and product knowledge
? Get maximum free exposure / PR resource on media platforms for brand building
· CRM planning & Execution
? Analysis consumer data and recommend plans to maintain consumer loyalty and help on sale
? Proactively monitor results and cross check benchmark data to get optimal plans
? Can figure out successful learning to guild business building
· Supplier manager
? According to marketing needs, to introduce new supplier if necessary by following company guideline
? Daily manager and coach supplier to make sure achieve KPI / good serve and enhance understanding on brand or products
? Manager supplier contracts: initiate new contract negotiation; regular / year-end review to evaluate supplier performance to make sure annual KPIs achievement or conduct better serves and proposal
? Follow up payment with supplier and internal financial team
Requires:
Bachelor or above
3+ years working experience in FMCG industry, with media planning or buying especially on digital, CRM planning & execution is preferred
Good communication, negotiation skill
Strong data sense and ability on analysis
Detail orientated, open minded and willing to learn
Fast reactive, and on-time delivery on massive tasks
Creative, analytical thinking and consumer oriented mindset (business sense is vital)
Strong team player and demonstrate effective interpersonal skills
Good English communication skill - both oral and written.
Computer skills in Excel, Power Point and Word.
公司介绍
Consumer First Quality Integrity Ownership Innovation
以客为先 质量 正直 主人翁精神 创新
A Culture of Ownership 主人翁精神的文化
At Kraft Heinz, we believe to be the best, we need the best – the best brands, the best processes, and most importantly, the best people. Kraft Heinz is transforming the food industry with bold thinking and unprecedented results. We’re looking for motivated, innovative talent to join our team. Our value of Ownership and focus on meritocracy are two exciting elements of the Kraft Heinz culture. They create an environment of empowerment unique to our company and provide high-potential employees with unlimited growth opportunity.
在卡夫亨氏，我们致力于成为***的食品公司，我们也需要***的—包括***的品牌、最优的流程，以及最重要的是，最***的人才。卡夫亨氏正以大胆的设想和前所未有的成果对食品行业进行改革创新。我们现正搜寻主动积极并具创新思维的人才加入团队。主人翁精神和绩效导向是体现卡夫亨氏文化的最生动的两项元素。这为公司创造了向员工授权的独特环境，并为高潜力的员工提供无限的发展机会。
Do you have What It takes? 你具备成功所需的一切吗？
In our progressive meritocracy, we want original ideas for success. We offer the resources and financial rewards of a global corporation, while providing you the autonomy to take ownership of your work and achieve results from your first day. If you’re eager to own your career and deliver results, this is the place for you. We offer exciting opportunities across all APAC countries in functions like Manufacturing, Supply Chain, People & Performance, Logistics and Finance.
在我们绩效导向的进程中，我们渴望得到迈向成功的创新想法。我们提供跨国企业的资源和经济回报，并从你的***天开始就提供自主权让你发挥主人翁精神以达成目标。如果你渴望掌握自己的事业并期待达成目标，那么卡夫亨氏将会是你的不二之选。我们在亚太区多个国家的不同职能部门提供激动人心的职业机会 ，如生产、供应链、人力资源、物流以及财务等。
A GLOBAL FOOD POWERHOUSE 一个全球的食品巨头
Co-headquartered in Pittsburgh and Chicago, The Kraft Heinz Company has an unparalleled portfolio of powerful and iconic brands.
拥有匹兹堡和芝加哥作为联合总部，卡夫亨氏拥有强大且有标志性的品牌组合。
27.4bn in net sales (2015 pro forma)
274亿净销售额 （2015年估值）
#5 food and beverage company in the world
世界第5大的食品饮料公司
8 $1 billion+ brands based on retail sales
8个零售额超过10亿美元的品牌
40+ countries with dedicated KHC employees
40多个不同国家的员工
2bn+ meals to hungry children over the last decade through philanthropic focus
在过去20年通过慈善活动为饥饿儿童捐赠超过20亿份营养包
To Be the Best Food Company, Growing a Better World.
成为***的食品公司，创造一个更美好的世界
登录卡夫亨氏招聘网站，了解职位信息：
***********************************/en-US/KraftHeinz_Careers
以客为先 质量 正直 主人翁精神 创新
A Culture of Ownership 主人翁精神的文化
At Kraft Heinz, we believe to be the best, we need the best – the best brands, the best processes, and most importantly, the best people. Kraft Heinz is transforming the food industry with bold thinking and unprecedented results. We’re looking for motivated, innovative talent to join our team. Our value of Ownership and focus on meritocracy are two exciting elements of the Kraft Heinz culture. They create an environment of empowerment unique to our company and provide high-potential employees with unlimited growth opportunity.
在卡夫亨氏，我们致力于成为***的食品公司，我们也需要***的—包括***的品牌、最优的流程，以及最重要的是，最***的人才。卡夫亨氏正以大胆的设想和前所未有的成果对食品行业进行改革创新。我们现正搜寻主动积极并具创新思维的人才加入团队。主人翁精神和绩效导向是体现卡夫亨氏文化的最生动的两项元素。这为公司创造了向员工授权的独特环境，并为高潜力的员工提供无限的发展机会。
Do you have What It takes? 你具备成功所需的一切吗？
In our progressive meritocracy, we want original ideas for success. We offer the resources and financial rewards of a global corporation, while providing you the autonomy to take ownership of your work and achieve results from your first day. If you’re eager to own your career and deliver results, this is the place for you. We offer exciting opportunities across all APAC countries in functions like Manufacturing, Supply Chain, People & Performance, Logistics and Finance.
在我们绩效导向的进程中，我们渴望得到迈向成功的创新想法。我们提供跨国企业的资源和经济回报，并从你的***天开始就提供自主权让你发挥主人翁精神以达成目标。如果你渴望掌握自己的事业并期待达成目标，那么卡夫亨氏将会是你的不二之选。我们在亚太区多个国家的不同职能部门提供激动人心的职业机会 ，如生产、供应链、人力资源、物流以及财务等。
A GLOBAL FOOD POWERHOUSE 一个全球的食品巨头
Co-headquartered in Pittsburgh and Chicago, The Kraft Heinz Company has an unparalleled portfolio of powerful and iconic brands.
拥有匹兹堡和芝加哥作为联合总部，卡夫亨氏拥有强大且有标志性的品牌组合。
27.4bn in net sales (2015 pro forma)
274亿净销售额 （2015年估值）
#5 food and beverage company in the world
世界第5大的食品饮料公司
8 $1 billion+ brands based on retail sales
8个零售额超过10亿美元的品牌
40+ countries with dedicated KHC employees
40多个不同国家的员工
2bn+ meals to hungry children over the last decade through philanthropic focus
在过去20年通过慈善活动为饥饿儿童捐赠超过20亿份营养包
To Be the Best Food Company, Growing a Better World.
成为***的食品公司，创造一个更美好的世界
登录卡夫亨氏招聘网站，了解职位信息：
***********************************/en-US/KraftHeinz_Careers
联系方式
- Email：sophie.yang@cn.hjheinz.com
- 公司地址：越秀区 (邮编：510120)