莆田招聘

职位描述：
Scope of Responsibilities

1 Manage all phases of the market research process including needs identification, project design, instrument design, analysis, and presentation of results
2 Interpret results to provide objective, clear and actionable findings that allow management to make fact-based decisions. Have strong capability to write both quantitative and qualitative research findings
3 Partner with external agency to develop research projects that address client business needs, monitor fieldwork and data analysis process as required maintaining high quality, summarizing and sharing findings
4 Effectively manage multiple project assignments at once across various client groups in a fast paced environment
5 Build and manage relationships with internal/external partners, and primary research vendors
 
Professional Experience/Qualifications

1 Bachelor or above degree
2 Hands-on marketing researcher with 5+ years experiences in Marketing Research (prefer having both agency and client side experiences)
3 At least 5 years experiences working in a research role in Mainland China
4 Proven experience with both quantitative and qualitative techniques
5 Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches
6 Able to conceptualize and build an analytic plan, design questionnaire or discussion guides, and partner with internal clients to develop appropriate stimulus materials
7 Demonstrated ability to identify thematic learning from research, translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
8 Demonstrated ability to partner with external research consultants
9 Demonstrated ability to handle confidential information
10 Demonstrated problem solving and decision making skills
Able to maintain a strong sense of objectivity when sharing results
11 High attention to detail and accuracy
12 Written and verbal fluency in Mandarin and English



Education

1 BA / BS Required

美泰公司，在全球致力引导儿童学习、发展、玩乐，启发新世代的孩子们去创造一个更美好的未来。自1984年美泰在中国建立首个合作伙伴关系以来，公司在中国市场的业务获得了显著增长。

凭借旗下一系列的世界知名品牌，包括芭比（Barbie）、费雪（Fisher-Price）、风火轮（Hot Wheels）、托马斯&朋友（Thomas & Friends）、美高积木（Mega Bloks），美泰始终致力于通过丰富的内容、创新的玩具、有趣且有意义的现实生活体验，帮助孩子们激发更大的潜能。

除此之外，美泰与阿里巴巴、复星、宝宝树等行业领军企业合作，为中国儿童和家庭引入“玩学俱乐部”。 美泰深信玩乐的力量，并认为玩乐与各个年龄段孩子的学习及成长间有着极其重要的联系。

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. In China, since the establishment of its first partnership in 1984, Mattel has grown its presense substantially.

Through the portfolio of iconic consumer brands, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, and Mega Bloks, we create systems of play, content and experiences that help kids unlock their full potential.

We also partner with industry leaders like Alibaba, Fosun and Babytree to introduce thought leadership in child development to China. We strongly believe in the value of play and continue to advocate purposeful play at all ages.