China Strategy Marketing Director
上海协程商务信息咨询有限公司
- 公司规模：少于50人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-09-07
- 工作地点：上海
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展总监 策略发展总监
职位描述
Position Summary
- Build a marketing organization for OE and Aftermarket in China
- Manages the Product range of the Auto parts OE and aftermarket offering (e.g. Brake pads and disks, or hydraulics) with the Bendix and Jurid brands in EMEA
- Responsible for revenue, growth and gross margin evolution of the product line
- Decides what products are part of the offering according to customer needs, what are characteristics, pricing, and positioning of the products for the customer segments and how to differentiate company's offering from competition.
Criteria:
- Strategic Marketing Background in a MNC
- Core Competencies: Pricing / Value Management / Product Portfolio Management / Strategic Planning / VOC
- MBA
Principal Responsibilities
Portfolio Management & Strategy
- Defines specifications and establishes breadth, depth, and evolution of the product range and its positioning in the market according to customer segments and channels
- Manages product life from launching to cancellation in coordination with purchasing, finance and sales. Understands also implications to sales, inventory and operations planning (SIOP) and acts accordingly.
- Makes thorough market research and analysis, uses Voice of the customer regularly to understand customer needs of the different market players (wholesalers, installers, etc.) and sales channels,
- Monitors competitors and makes benchmarking of competitor offering
- Develops strategic partnerships with key suppliers
- Competitor monitoring, benchmarking, tradeshows
Project Management
- Coordinates execution of New Product introduction with the cross-functional teams of application engineering, supply base, logistics and sales. Makes sure that schedule and deliverables are maintained by all the functions to guarantee product introduction on time, within defined budget
- Ensures that products are introduced in the market with proper sales force training, product information availability, sales strategy, product argumentation.
Business
- Understands sales and gross margin evolution and variations, able to split through different customer types and geographic regions to analyze reasons and propose corrective actions
- Coordinates selling price strategies across Europe and its control, understands basic elements for pricing and how to improve profit
Knowledge, Skills, Abilities and Other Requirements
Education level and/or relevant experience
- Bachelors degree in marketing/business or engineering or sufficient technical / market experience
- 3-5 years of brand business experiences in strategic marketing/product management or sales of trade business products. Need 10 years or above working experience.
- Good understanding of marketing tools: 4Ps, Voice of the customer, product strategy, etc.
- MBA
Knowledge and Skills
- Advanced level of verbal and written English communication (one additional European language preferable)
- Excellent computer skills (Access, Excel, PPT), excellent product knowledge, Strong marketing and/ or sales acumen
- Good communication skills: presenting, facilitating discussions.
- Ability to handle and lead cross functional teams
公司介绍
Shanghai XieCheng Consultancy Co., Ltd. was established in July 2000 as one of the earliest professional personnel service agency in the city of Shanghai, which focuses on talent recruitment and executive search.
In November of 2002, XieCheng was granted the business license by Shanghai Municipal Government which made the company one of 202 licensees so far in Shanghai. All the relative business in executive searching, contingency selection and information consulting are legitimate and protected by law.
We have accumulated rich experience and knowledge during the process of cooperating with international companies and extensive human resource networks, which enable us to recommend the most qualified candidates to our clients.
Key Focus:
Automotive Parts
Mechanical
Electronics & Electric
Energy Industry
Aerospace
Pharma.
FMCG
In November of 2002, XieCheng was granted the business license by Shanghai Municipal Government which made the company one of 202 licensees so far in Shanghai. All the relative business in executive searching, contingency selection and information consulting are legitimate and protected by law.
We have accumulated rich experience and knowledge during the process of cooperating with international companies and extensive human resource networks, which enable us to recommend the most qualified candidates to our clients.
Key Focus:
Automotive Parts
Mechanical
Electronics & Electric
Energy Industry
Aerospace
Pharma.
FMCG
联系方式
- 公司地址：上班地址：市区