莆田招聘

职位描述：
Job Title: Sr. Brand Manager

Job Objectives
1. Align global strategies to define and create brand strategies in China
2. Lead the implementation of marketing plans to maximize sales, profits and other business objectives for China

Scope of Responsibilities

1. Set brand business objectives, strategies and action plans
? Generate consumer insights through research, category and competitive analysis, and POS data
? Clearly articulate brand objectives and strategies; Identify key product drivers and develop “go to market” strategies
? Developing marketing strategies and plans based on how consumers make decisions and serving consumer needs to identify growth opportunities
? Developing and recommending the vision and key strategies for the brand
? Translating consumer insights into the development of new ideas and products

2. Marketing plan development & execution
? Lead the development of all marketing initiatives to drive demand. Create media and communication strategies and drive integrated non-media programs
? Develop and manage the marketing budgets and lead the execution of all marketing activities
? Manage all marketing agencies including media buying, creative, PR and promotions
? Work with Trade Marketing to develop excellence in in-store execution
? Build relationships and alliances with key marketing partners
? Partner with Sales to develop key account plans for key customers and distributors

3. Deliver on the key financial objectives for the brands
? Works with Finance and senior management to manage the brand P&L, ensuring appropriate financial targets are met which include sales, margin, OP and inventory

Requirements
? Strong strategic and analytical skills
? Extensive experience in marketing with experience in a supervisory role
? Substantial experience in product management or related experience
? Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation and project leadership
? Ability to develop strong working relationships
? Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints 举报 分享

美泰公司，在全球致力引导儿童学习、发展、玩乐，启发新世代的孩子们去创造一个更美好的未来。自1984年美泰在中国建立首个合作伙伴关系以来，公司在中国市场的业务获得了显著增长。

凭借旗下一系列的世界知名品牌，包括芭比（Barbie）、费雪（Fisher-Price）、风火轮（Hot Wheels）、托马斯&朋友（Thomas & Friends）、美高积木（Mega Bloks），美泰始终致力于通过丰富的内容、创新的玩具、有趣且有意义的现实生活体验，帮助孩子们激发更大的潜能。

除此之外，美泰与阿里巴巴、复星、宝宝树等行业领军企业合作，为中国儿童和家庭引入“玩学俱乐部”。 美泰深信玩乐的力量，并认为玩乐与各个年龄段孩子的学习及成长间有着极其重要的联系。

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. In China, since the establishment of its first partnership in 1984, Mattel has grown its presense substantially.

Through the portfolio of iconic consumer brands, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, and Mega Bloks, we create systems of play, content and experiences that help kids unlock their full potential.

We also partner with industry leaders like Alibaba, Fosun and Babytree to introduce thought leadership in child development to China. We strongly believe in the value of play and continue to advocate purposeful play at all ages.