莆田招聘

职位描述：
Job Objectives
1. Leverage global strategies to define and create brand strategies and plan in China
2. Lead the implementation of marketing plans to maximize sales, profits and brand engagement with consumers for China


Scope of Responsibilities

1. Marketing plan development & execution of Multiple Girls’ brand (primarily Barbie)
? Develop franchise planning for brand Barbie
? Select and develop market appropriate products and define pricing
? Lead the development of key marketing initiatives to drive demand and manage execution of all marketing activities, including but not limited to advertising, digital marketing, and consumer promotions
? Deliver communication / brand assets aligning with global guideline including leaflet, POP, key visual, website, weibo, etc
? Analyze the effectiveness of marketing programs
? Build relationships and alliances with key marketing partners
? Work with Trade Marketing to develop excellence in in-store execution

2. Deliver on the key financial objectives for the brands
? Work with Finance and marketing manager to manage the brand P&L, ensuring appropriate financial targets are met which include sales, margin, OP and inventory


Requirements
? Strong business acumen and analytical skills
? Proven ability to plan and execute
? Effective communicator (verbal and written in both English and Chinese)
? Ability to develop strong working relationships
? Innovative, adaptable and skilled in problem solving.
? Passionate, team player and outcome focused
? University degree in Marketing, Business Management or equivalent
? Minimum 3+ years experience in brand management, especially with kids products or fast moving consumer products
? Strong fashion sense
? Good presentation skills (presentations + PPT skills) 举报 分享

美泰公司，在全球致力引导儿童学习、发展、玩乐，启发新世代的孩子们去创造一个更美好的未来。自1984年美泰在中国建立首个合作伙伴关系以来，公司在中国市场的业务获得了显著增长。

凭借旗下一系列的世界知名品牌，包括芭比（Barbie）、费雪（Fisher-Price）、风火轮（Hot Wheels）、托马斯&朋友（Thomas & Friends）、美高积木（Mega Bloks），美泰始终致力于通过丰富的内容、创新的玩具、有趣且有意义的现实生活体验，帮助孩子们激发更大的潜能。

除此之外，美泰与阿里巴巴、复星、宝宝树等行业领军企业合作，为中国儿童和家庭引入“玩学俱乐部”。 美泰深信玩乐的力量，并认为玩乐与各个年龄段孩子的学习及成长间有着极其重要的联系。

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. In China, since the establishment of its first partnership in 1984, Mattel has grown its presense substantially.

Through the portfolio of iconic consumer brands, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, and Mega Bloks, we create systems of play, content and experiences that help kids unlock their full potential.

We also partner with industry leaders like Alibaba, Fosun and Babytree to introduce thought leadership in child development to China. We strongly believe in the value of play and continue to advocate purposeful play at all ages.