莆田招聘

职位描述：
Manager/Director of E-Commerce, China and Asia Pacific (Shanghai, China)

中国和亚太地区电子商务经理/总监

Responsibilities:E-Commerce

职责：电子商务


Collaborate with the senior management to develop, and continually enhance, a strategy and feasible business case for generating sustainable and high-volume online membership sales in the region

与高级管理层合作，制定并持续改进战略和可行的商业案例，以在该地区持续创造大量的在线会员销量

Then, own the effectiveness, optimization and growth of HMC’s corporate e-commerce marketing strategy to drive revenue generation and profitability

该岗位还拥有有效的、优化的、发展的HMC企业电子商务营销策略，以促进创收和盈利能力

At your command will include all aspects of HMC’s multi-channel member acquisition email campaigns and online marketing campaigns (as well as conceptual design, strategy, HTML, copy and creative) for HMC’s hotel membership programs in the region, including:

该岗位还包括为该地区的HMC酒店会员计划指挥各个方面的HMC多渠道会员电子邮件营销活动和在线营销活动（以及概念设计、战略、HTML、副本和创意），包括：

WeChat, LINE or other platforms used throughout Asia Pacific e-commerce and marketing

微信、LINE或其他在亚太地区电子商务和营销中使用的平台

Social media marketing, including linked ad networks (e.g. retargeting)

社交媒体营销，包括链接的广告网络（例如访客找回）

Acquisition emails to build the member base

电子邮件营销，以构建会员库

Renewal emails

续订电子邮件

Referral campaigns

推荐活动

Search engine marketing

搜索引擎营销

Website marketing

网站营销

Affiliate marketing

联盟营销

Offline marketing through various in-market channels

通过各种在市场渠道进行离线营销

 

Background & Experience:

背景与经验：

Demonstrated experience successfully implementing large-scale WeChat, LINE e-commerce sales results

具有成功实施大型微信、LINE电子商务销售业绩的实践经验

Minimum of 5 years’ experience driving successful multi-channel e-commerce and email marketing campaigns

拥有至少5年成功推动多渠道电子商务和电子邮件营销活动的经验

Experience working professionally with social media to drive commercial results

具有专业的社交媒体工作经验，以推动商务销售业绩

Excellent English, with strong communication skills (both verbal and written). Mandarin fluency is required

拥有娴熟的英语能力和较强的沟通能力（包括口头和书面方面）。普通话流利

Experience formulating marketing plans and implementing/managing online marketing plans to success

具有制定营销计划并成功实施/管理在线营销计划的经验

Strong managerial skills in a multi-cultural environment. And the ability to coach and motivate 3rd party partners and internal resources

在多元文化环境下具有强大的管理技能。能够指导和激励第三方合作伙伴和内部资源

Experience working with web analytics packages (such as Google Analytics, Omniture, etc.) and defining campaign success metrics

具有网站分析组件的工作经验（例如Google Analytics（分析），Omniture等），以及成效指标的定义经验

Good overall knowledge of hotel frequent guest programs in the market, CRM technology, etc. - a plus

对于市场上的酒店常客计划、CRM技术等，拥有良好的总体知识（优先考虑）

Management level work experience in the hotel industry, in the arena of loyalty programs, sales/marketing, guest relations, reservations, or front office - a plus

具有酒店业的忠诚度计划、销售/营销、客户关系、预订或前台等领域的管理层工作经验（优先考虑）

Strong knowledge of reservations processing (CRS/PMS), GDS, OTA, yield management principles, etc. - a plus

对处理预订（CRS / PMS）、GDS、OTA、收益管理原则等方面有深入的了解（优先考虑）

Mandarin language fluency - a plus

?普通话流利 -（优先考虑）

 

Competencies:

能力：

Strong, self-motivated and high-organized individual with business sense and a proactive entrepreneurial spirit

有实力、有上进心、做事有条不紊，具有商业意识和积极主动的创业精神

Professional and enthusiastic demeanor

拥有专业热情的态度

Assertive but persuasive personality

具备坚定但有说服力的个性

Ability to work independently and alone, but functions well in a team

能够独立工作，且团队表现良好

Strong quantitative, analytical, and conflict resolution abilities

拥有强大的分析和冲突解决能力

Must possess a keen sense of business urgency

必须具有敏锐的业务紧迫感

Strong project management skills

具有强大的项目管理技能

Good leadership skills and strong interpersonal skills are musts

必须具备良好的领导技能，强大的人际关系

Experience managing complex and analytical operations

具备管理复杂分析操作的经验

Proven ability to influence key internal and external stakeholders

证明能够影响关键的内外利益相关者

Ability to prioritize

能够分清事情的轻重缓急

Creative and innovative

具有创新精神

Ability and desire to travel internationally, as needed

需要时，能够并希望进行国际出差

Bachelor’s degree or above; MBA - a plus

本科或以上学历；优先考虑工商管理学硕士 举报 分享

HMC是一家拥有25年专注于酒店会员项目俱乐部运营的全球化公司。作为处于领先地位的公司，HMC为酒店行业提供会员项目和会员数据管理的整合行销服务，并在中国拥有超过20年的成功运作经验。HMC的总部设在美国加利福尼亚洲，在欧洲、亚太及南美洲都设有地区总部。

自从1993年同希尔顿集团酒店合作进入中国市场以来，HMC和中国酒店业共同创造了辉煌的业绩。作为在上海浦东新区注册并已本土化的外资企业，HMC公司为其中国所有酒店合作伙伴提供整套服务解决方案并帮助他们有效提升经营业绩。

HMC也是唯一一家在中国成功运营酒店会员俱乐部项目超过20年的公司，作为一个独立的法人实体，HMC因其骄人的业绩在中国拥有极高的市场知名度和合约续约率。

HMC中国通过政府下属的外服公司招募并有效管理销售团队，更有效地让酒店合作伙伴摆脱人力资源日常管理压力，从而使酒店合作伙伴更专注于提升服务质量和营业收入。

HMC is a 25 year old, global, private company that has been operating in China for over 20 years. We are a leading provider of loyalty programs and database management services for the hospitality industry. HMC is headquartered in California, USA with regional headquarters in Europe, Asia, and the Americas.

Since HMC entered into the China market with Hilton Hotels in 1993. HMC have enjoyed great success in the country with both international and local hotel brands. HMC Consulting (Shanghai) Co., Ltd, as a legal entity registered in Pudong Shanghai, has experienced incredible growth in China by providing turnkey solutions to hotels that stimulate incremental revenue and bottom line profits.

HMC is the only company that has been operating very successfully in China for 20 years. As a legal entity in China, HMC enjoys good reputation and high retention rate among hotels due to its proven track record.

HMC recruits its sales team through FESCO, a state owned HR services corporation. Our HR practice and HMC’s legal entity status protects the hotel from the risks from HR legal issues and employee claims, ensuing that our hotel partners can focus on service quality and enjoy incremental sales revenue without the hassles.