网站运营总监
联康（上海）葡萄酒有限公司
- 公司规模：150-500人
- 公司性质：民营公司
- 公司行业：贸易/进出口 快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2016-11-28
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：专业培训
- 职位月薪：10000-15000/月
- 职位类别：网站营运总监
职位描述
职位描述：
岗位描述：
1. 制定公司电子商务的整体运营策略、推广策略；
2. 负责公司产品电子商务推广，提高店面点击率、浏览量和转化率；
3. 针对推广效果进行跟踪、评估，并提出营销改进措施方案；
4. 制定电子商务部运营指标、年度发展计划，推动并确保营业指标的顺利完成；
5. 负责建立、优化电子商务部的组织架构、职责分工、绩效管理和市场费用的整体控制工作，实现组织精简、高效；
任职资格：
1. 大专及以上学历，具有丰富的市场策划、营销推广工作经验，并熟悉互联网营销不同方式和渠道；
2. 5年以上电子商务运营管理经验，对互联网和电子商务有深刻的理解，有成功案例；
3. 有大型商务活动的策划组织能力和相关经验；
4. 思维敏捷，有较好的创新意识，能带领团队高效完成任务，较强的抗压能力和吃苦耐劳的创业精神；
5. 优秀的沟通能力，协调能力，解决问题能力，市场洞察力和商业敏感度；
6. 从事酒类互联网商城相关经验者优先考虑。
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岗位描述：
1. 制定公司电子商务的整体运营策略、推广策略；
2. 负责公司产品电子商务推广，提高店面点击率、浏览量和转化率；
3. 针对推广效果进行跟踪、评估，并提出营销改进措施方案；
4. 制定电子商务部运营指标、年度发展计划，推动并确保营业指标的顺利完成；
5. 负责建立、优化电子商务部的组织架构、职责分工、绩效管理和市场费用的整体控制工作，实现组织精简、高效；
任职资格：
1. 大专及以上学历，具有丰富的市场策划、营销推广工作经验，并熟悉互联网营销不同方式和渠道；
2. 5年以上电子商务运营管理经验，对互联网和电子商务有深刻的理解，有成功案例；
3. 有大型商务活动的策划组织能力和相关经验；
4. 思维敏捷，有较好的创新意识，能带领团队高效完成任务，较强的抗压能力和吃苦耐劳的创业精神；
5. 优秀的沟通能力，协调能力，解决问题能力，市场洞察力和商业敏感度；
6. 从事酒类互联网商城相关经验者优先考虑。
职能类别： 网站营运总监
关键字： 网络运营总监
公司介绍
公司网站：http://www.lkwine.cn
联康（上海）葡萄酒有限公司（以下简称“联康酒业”）是新成立的进口葡萄酒品牌运营商，是由上游供应商、下游经销商、专卖店投资者、基金公司和公司高管共同参与投资成立的有限责任公司。公司注册在上海市长宁区，面积1300平方米。主要销售法国、智利、西班牙等十大产酒国的前20大葡萄酒集团生产的品牌酒。公司目标是五年内成为中国前十名葡萄酒品牌运营商，同时成为进口葡萄酒销量第一的酒类连锁专卖店集团。
商业模式：鉴于目前中国葡萄酒市场多以“加盟和经销方式”经营，易见价格难以统一，服务难以标准化等弊端，我司因而采取“分销与直营”并进模式，以股权作为纽带，统合供应商、经销商、消费者、企业集团、基金公司、媒体等各方资源共同发力，以“品牌服务营销”为主轴，合力打造一个全国性专卖店品牌与产品品牌打下市场基础，加大供应商依附力，将内部管理及客户服务标准化，价格统一化，强化对商超，酒行，酒店，集团客户等渠道的控制力，减少市场冲击，降低市场风险，以期利益合理化与最大化，打造一个“可复制”及“可持续发展”的商业模式。待企业发展到成熟阶段便可壮大连锁专卖店品牌的声誉，争取广大消费者的认可与支持，在葡萄酒市场中稳健发展成长，壮大产品品牌，八年后冲击资本市场，实现各股东资产证券化。
发起人杨文华先生介绍：
2014年任建发酒业副董事长，并代表持有厦门建发国际酒业集团有限公司40%的股权。从98年到2013年，担任建发酒业总经理。在2010年—2013年间带领建发酒业连续四年成为中国最大的葡萄酒进口商，共销售近5000万瓶进口葡萄酒，其中60%以上是法国葡萄酒。2013年6月，入选全球权威葡萄酒杂志《品醇客》2013年葡萄酒行业最具影响力人物，排名12位。2013年5月，荣获法国农业骑士勋章。2012年任中国食品土畜进出口商会酒类进出口商分会首届理事长。同时，作为五粮液经销商顾问团顾问和福建省葡萄酒文化协会顾问。
Lian Kang (Shanghai) Wine Co., Ltd (hereinafter to be referred as LK Wine), is a newly established brand operator for imported wine. LK Wine is a limited company invested by suppliers,distributors,exclusive store investors, fund companies,and senior managers. LK Wine is located and registered in Changning District in Shanghai, with 1300 square meters. Generally speaking, it will sell the brand wine of top 20 wine groups from top 10 wine producing countries such as France, Chile and Spain, etc. The goal of LK Wine is to become one of the top 10 wine brand operators and the largest wine chain shop group for selling imported wine in China.
Business model: In terms of managing model in Chinese wine market, it is quite often to see "Franchised and distributing" mode for selling imported wine. In this fashion, it could not offer a unified price and standardized service. In light of the business environment, LK Wine would adopt “distributing and direct-sale” system. By using the stock right as the key element to integrate the resources from suppliers, distributors, consumers, enterprise groups, fund companies and media to build up a nationwide exclusive store brand and a product brand. With the “brand service marketing” as the axis, LK Wine could found a solid market basis. By increasing suppliers’attachment, standardizing the internal management and customer service, unifing the price, strengthening the control of supermarkets, wine shops, hotels, group clients and other canals, LK Wine is able to minimize the market impact and risk to maximize the profit, and to build up a “duplicable"and “sustainable” business model. As the enterprise moves into mature period, we can consolidate the reputation of chain store brand. By winning the recognition and support of the consumers,we will develop in a steady fashion and amplify the brand reputation in the wine market, in order to aim at the capital market and achieve the asset-securitizition for all the stockholders.
Introdution of the Founder, Mr.Yang Wenhua:
Mr. Yang, who holds 40% of shareholder's rights of C&D Wine, was promoted to Vice Chairman of Xia Men C&D Wine (hereinafter to be referred as C&D Wine）in 2014. Mr.Yang served as General Manager of C&D Wine from 1998 to 2013. He had been managing C&D Wine to become the largest wine importer for four consecutive years in China, with a total sales of almost 50 million bottles of imported wine, within which 60% of them are French wine. In June 2013，he was ranked as the 12th most influential people by《Decanter》, the most distinguished wine magazine on a global basis. In May 2013，he was awarded "Mérite Agricole" by the Ministry of Agriculture of the Republic of France.In 2012, he was selected as the president of China Chamber of Liquor of China Chamber of Commerce of Foodstuffs and Native Produce.Currently, he also served as consultant for Wuliangye (Chinese spirit) distributors’advisory group, and consultant for Fujian Wine Culture Association.
联康（上海）葡萄酒有限公司（以下简称“联康酒业”）是新成立的进口葡萄酒品牌运营商，是由上游供应商、下游经销商、专卖店投资者、基金公司和公司高管共同参与投资成立的有限责任公司。公司注册在上海市长宁区，面积1300平方米。主要销售法国、智利、西班牙等十大产酒国的前20大葡萄酒集团生产的品牌酒。公司目标是五年内成为中国前十名葡萄酒品牌运营商，同时成为进口葡萄酒销量第一的酒类连锁专卖店集团。
商业模式：鉴于目前中国葡萄酒市场多以“加盟和经销方式”经营，易见价格难以统一，服务难以标准化等弊端，我司因而采取“分销与直营”并进模式，以股权作为纽带，统合供应商、经销商、消费者、企业集团、基金公司、媒体等各方资源共同发力，以“品牌服务营销”为主轴，合力打造一个全国性专卖店品牌与产品品牌打下市场基础，加大供应商依附力，将内部管理及客户服务标准化，价格统一化，强化对商超，酒行，酒店，集团客户等渠道的控制力，减少市场冲击，降低市场风险，以期利益合理化与最大化，打造一个“可复制”及“可持续发展”的商业模式。待企业发展到成熟阶段便可壮大连锁专卖店品牌的声誉，争取广大消费者的认可与支持，在葡萄酒市场中稳健发展成长，壮大产品品牌，八年后冲击资本市场，实现各股东资产证券化。
发起人杨文华先生介绍：
2014年任建发酒业副董事长，并代表持有厦门建发国际酒业集团有限公司40%的股权。从98年到2013年，担任建发酒业总经理。在2010年—2013年间带领建发酒业连续四年成为中国最大的葡萄酒进口商，共销售近5000万瓶进口葡萄酒，其中60%以上是法国葡萄酒。2013年6月，入选全球权威葡萄酒杂志《品醇客》2013年葡萄酒行业最具影响力人物，排名12位。2013年5月，荣获法国农业骑士勋章。2012年任中国食品土畜进出口商会酒类进出口商分会首届理事长。同时，作为五粮液经销商顾问团顾问和福建省葡萄酒文化协会顾问。
Lian Kang (Shanghai) Wine Co., Ltd (hereinafter to be referred as LK Wine), is a newly established brand operator for imported wine. LK Wine is a limited company invested by suppliers,distributors,exclusive store investors, fund companies,and senior managers. LK Wine is located and registered in Changning District in Shanghai, with 1300 square meters. Generally speaking, it will sell the brand wine of top 20 wine groups from top 10 wine producing countries such as France, Chile and Spain, etc. The goal of LK Wine is to become one of the top 10 wine brand operators and the largest wine chain shop group for selling imported wine in China.
Business model: In terms of managing model in Chinese wine market, it is quite often to see "Franchised and distributing" mode for selling imported wine. In this fashion, it could not offer a unified price and standardized service. In light of the business environment, LK Wine would adopt “distributing and direct-sale” system. By using the stock right as the key element to integrate the resources from suppliers, distributors, consumers, enterprise groups, fund companies and media to build up a nationwide exclusive store brand and a product brand. With the “brand service marketing” as the axis, LK Wine could found a solid market basis. By increasing suppliers’attachment, standardizing the internal management and customer service, unifing the price, strengthening the control of supermarkets, wine shops, hotels, group clients and other canals, LK Wine is able to minimize the market impact and risk to maximize the profit, and to build up a “duplicable"and “sustainable” business model. As the enterprise moves into mature period, we can consolidate the reputation of chain store brand. By winning the recognition and support of the consumers,we will develop in a steady fashion and amplify the brand reputation in the wine market, in order to aim at the capital market and achieve the asset-securitizition for all the stockholders.
Introdution of the Founder, Mr.Yang Wenhua:
Mr. Yang, who holds 40% of shareholder's rights of C&D Wine, was promoted to Vice Chairman of Xia Men C&D Wine (hereinafter to be referred as C&D Wine）in 2014. Mr.Yang served as General Manager of C&D Wine from 1998 to 2013. He had been managing C&D Wine to become the largest wine importer for four consecutive years in China, with a total sales of almost 50 million bottles of imported wine, within which 60% of them are French wine. In June 2013，he was ranked as the 12th most influential people by《Decanter》, the most distinguished wine magazine on a global basis. In May 2013，he was awarded "Mérite Agricole" by the Ministry of Agriculture of the Republic of France.In 2012, he was selected as the president of China Chamber of Liquor of China Chamber of Commerce of Foodstuffs and Native Produce.Currently, he also served as consultant for Wuliangye (Chinese spirit) distributors’advisory group, and consultant for Fujian Wine Culture Association.
联系方式
- 公司地址：上班地址：根据经销商就近安排