APAC Marketing Manager
保点系统（中国）有限公司
- 公司规模：500-1000人
- 公司行业：电子技术/半导体/集成电路
职位信息
- 发布日期：2012-08-23
- 工作地点：上海-浦东新区
- 招聘人数：1
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展经理
职位描述
工作地点：南汇
SUMMARY:
The manager is responsible to develop and implement a range of marketing initiatives to meet regional objectives, including engagement and involvement in sales front-line activities with all product lines. In addition, the manager is responsible for implementing key communication messages in all marketing activities following corporate guidelines. Manager is responsible overall coordination, rationalization, and oversight of APAC meetings/events, including tradeshows, customer events, and road shows, as well as planning and executing sales meetings, annual kickoffs and “president club” events. Manager will manage the budget and deploy the appropriate marketing resources to ensure successful accomplishment of key brand and product line priorities.
Requirement：
* 7+ years of front-line marketing experience
* College graduate with degrees in marketing, communications, or similar
* Multi-disciplinary experience in all aspects of marketing and sales support
* 5+ years of experience in retail industry or agency preferred
* Professional demeanor; earns trust of sales teams and executive management
* Experience in fast-paced entrepreneurial organizations
* Resourceful, adaptable, reliable, and efficient approach to problem solving
* Demonstrable creative aptitude, strong vision and sound judgment
* Fluent in English – excellent written and spoken skills
Responsibilities:
* Engage sales force in all product lines for front-line marketing efforts
o Develop a prioritization model for delivering marketing support to highest priority sales teams based on available resources.
o Develop high impact messaging and customized presentation tools to address specific customer needs and differentiate from competition
o Provide range of tools, including collateral material, web, case studies, presentations, demo units, videos, and other material to the sales force
o Add marketing point of view and expertise related to communications strategies through the involvement in customer meetings
o Maintain competitive database on products, pricing, market activities, etc, and develop a process to communicate them with sales force.
* Execute communication strategies
o Implement product line communication platform through series of creative communication vehicles
o Align APAC communication efforts and identify ways in which efficiencies can be gained through increased synergy
o Develop tools that ensure consistent delivery of key corporate and product line messages
o Manage productivity of all marketing initiatives; Evaluate tactic and ROI
o Monitor, measure and report on effectiveness of all initiatives
* Enhance brand awareness within industry through trade events
o Collaborate with product line leadership to support the clear communication of value at all industry tradeshows. Ensure effective and
notable presence through creative and innovative communication vehicles that create ROI.
o Identify industry speaking opportunities and align appropriate experts that can deliver supportive keynote presentations.
o Plan, manage and execute roadshows as needed, including logistics, messaging, product demos, invitations, and all communication vehicles to ensure a memorable and positive customer experience.
o Plan, manage and execute selected customer events ensuring CKP and product lines are well represented and key messages delivered
* Manage and execute internal events
o Manage and or develop teams to support all product line sales meetings, including logistics, theme, tools, and other initiatives that help take the meeting from good to great.
o Plan, manage and execute all details of annual kickoff events. Coordinate with other regions to ensure consistent messaging and themes on a global level. Share best practices and resources as needed.
o Plan, manage and execute “President Club” events, including all communications to winners, logistics, gifts, and extras that make it a memorable and rewarding event.
* Manage and develop Front-Line Marketing team
o Lead by example. Institute “fast and good” mentality. Earn reputation as a value-provider to all internal stakeholders.
o Assign roles and tasks based on individual strengths. Focus on strengths to further develop and enhance for each individual.
o Develop strong bench-strength with emphasis on collaboration and teamwork.
o Manage outside agencies, consultants, production vendors and other support personnel to provide efficient and effective outputs.
* Effectively manage APAC marketing budget
o Maintain budget and status reports and regularly communicate with key stakeholders
o Invest in areas that provide the best return on investment – both tactically and strategically.
o Develop targeted campaigns by vertical market, geography, product solution, opportunities, etc
SUMMARY:
The manager is responsible to develop and implement a range of marketing initiatives to meet regional objectives, including engagement and involvement in sales front-line activities with all product lines. In addition, the manager is responsible for implementing key communication messages in all marketing activities following corporate guidelines. Manager is responsible overall coordination, rationalization, and oversight of APAC meetings/events, including tradeshows, customer events, and road shows, as well as planning and executing sales meetings, annual kickoffs and “president club” events. Manager will manage the budget and deploy the appropriate marketing resources to ensure successful accomplishment of key brand and product line priorities.
Requirement：
* 7+ years of front-line marketing experience
* College graduate with degrees in marketing, communications, or similar
* Multi-disciplinary experience in all aspects of marketing and sales support
* 5+ years of experience in retail industry or agency preferred
* Professional demeanor; earns trust of sales teams and executive management
* Experience in fast-paced entrepreneurial organizations
* Resourceful, adaptable, reliable, and efficient approach to problem solving
* Demonstrable creative aptitude, strong vision and sound judgment
* Fluent in English – excellent written and spoken skills
Responsibilities:
* Engage sales force in all product lines for front-line marketing efforts
o Develop a prioritization model for delivering marketing support to highest priority sales teams based on available resources.
o Develop high impact messaging and customized presentation tools to address specific customer needs and differentiate from competition
o Provide range of tools, including collateral material, web, case studies, presentations, demo units, videos, and other material to the sales force
o Add marketing point of view and expertise related to communications strategies through the involvement in customer meetings
o Maintain competitive database on products, pricing, market activities, etc, and develop a process to communicate them with sales force.
* Execute communication strategies
o Implement product line communication platform through series of creative communication vehicles
o Align APAC communication efforts and identify ways in which efficiencies can be gained through increased synergy
o Develop tools that ensure consistent delivery of key corporate and product line messages
o Manage productivity of all marketing initiatives; Evaluate tactic and ROI
o Monitor, measure and report on effectiveness of all initiatives
* Enhance brand awareness within industry through trade events
o Collaborate with product line leadership to support the clear communication of value at all industry tradeshows. Ensure effective and
notable presence through creative and innovative communication vehicles that create ROI.
o Identify industry speaking opportunities and align appropriate experts that can deliver supportive keynote presentations.
o Plan, manage and execute roadshows as needed, including logistics, messaging, product demos, invitations, and all communication vehicles to ensure a memorable and positive customer experience.
o Plan, manage and execute selected customer events ensuring CKP and product lines are well represented and key messages delivered
* Manage and execute internal events
o Manage and or develop teams to support all product line sales meetings, including logistics, theme, tools, and other initiatives that help take the meeting from good to great.
o Plan, manage and execute all details of annual kickoff events. Coordinate with other regions to ensure consistent messaging and themes on a global level. Share best practices and resources as needed.
o Plan, manage and execute “President Club” events, including all communications to winners, logistics, gifts, and extras that make it a memorable and rewarding event.
* Manage and develop Front-Line Marketing team
o Lead by example. Institute “fast and good” mentality. Earn reputation as a value-provider to all internal stakeholders.
o Assign roles and tasks based on individual strengths. Focus on strengths to further develop and enhance for each individual.
o Develop strong bench-strength with emphasis on collaboration and teamwork.
o Manage outside agencies, consultants, production vendors and other support personnel to provide efficient and effective outputs.
* Effectively manage APAC marketing budget
o Maintain budget and status reports and regularly communicate with key stakeholders
o Invest in areas that provide the best return on investment – both tactically and strategically.
o Develop targeted campaigns by vertical market, geography, product solution, opportunities, etc
公司介绍
保点系统公司是损耗管理、货品透明度与服装标签方案领域的全球领导者。保点公司与零售商及其供应商合作，降低损耗，提高货架可用性，运用实时数据，实现营运卓越。凭借 40 年的RF 专业技术、多元化损耗管理方案、各类成衣标签方案组合、市场领先的 RFID 应用、创新的高度防盗方案以及 Check-Net 网络数据管理平台，公司推出保点解决方案。通过提高供应链效率，实现标签按需印刷，提供安全的开放式货品陈列空间，改善消费者的购物体验，保点客户得以实现销售额与利润的增长。
保点价值观
保点系统公司秉承一系列核心价值观。自公司创立以来，保点公司始终遵循着诚实、廉正、开明、尊重、创新、及追求卓越的原则。
诚实： 言行一致，身体力行。
廉正 ：严格遵守道德规范。
开明 ：乐于沟通，善于从他人的角度思考。
尊重 ：无论年龄、种族或身份，我们尊重创意、意见与员工。
创新 ：我们运用才华与创造力，研发全新解决方案。
追求卓越 ：我们渴望持续改善。
Checkpoint Systems, Inc. is a NYSE listed, US based multinational company with nearly 800M USD revenue and 3500+ employees worldwide since establishment in 1969. We have a global reach with subsidiaries in more than 30 countries, including Europe, North and South America and the Asia Pacific region.
As the world's leading provider of RF, RF-EAS and RFID technology based loss prevention systems, Checkpoint is one of the top three RF tag and label producers in the world. Our vast portfolio of services and products makes us capture more than 35% of the international market. Checkpoint is revitalizing the way manufacturers and retailers identify, secure and merchandise consumer goods worldwide.
For more information, please visit our website:
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保点价值观
保点系统公司秉承一系列核心价值观。自公司创立以来，保点公司始终遵循着诚实、廉正、开明、尊重、创新、及追求卓越的原则。
诚实： 言行一致，身体力行。
廉正 ：严格遵守道德规范。
开明 ：乐于沟通，善于从他人的角度思考。
尊重 ：无论年龄、种族或身份，我们尊重创意、意见与员工。
创新 ：我们运用才华与创造力，研发全新解决方案。
追求卓越 ：我们渴望持续改善。
Checkpoint Systems, Inc. is a NYSE listed, US based multinational company with nearly 800M USD revenue and 3500+ employees worldwide since establishment in 1969. We have a global reach with subsidiaries in more than 30 countries, including Europe, North and South America and the Asia Pacific region.
As the world's leading provider of RF, RF-EAS and RFID technology based loss prevention systems, Checkpoint is one of the top three RF tag and label producers in the world. Our vast portfolio of services and products makes us capture more than 35% of the international market. Checkpoint is revitalizing the way manufacturers and retailers identify, secure and merchandise consumer goods worldwide.
For more information, please visit our website:
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联系方式
- 公司地址：地址：span广州