Digital Strategist (Shanghai)
上海人头马贸易有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：贸易/进出口
职位信息
- 发布日期：2015-05-22
- 工作地点：上海
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
Job Description:
- Define the digital strategy
- Manage the consumer journey from on-line to off-line
- Manage & optimize a portfolio of brand websites & digital eco-system, improving the usability, design, content and conversion
- Manage our digital and social media agencies
2. Digital/Social Media Campaign
- Develop and manage creative and inventive digital/social media campaigns
- Support global and local initiative/content to ensure full alignment, effective implementation and best practice.
- Responsible for budget planning and control of all digital investments and optimized ROI
3. E-Commerce & CRM & Search
- Manage the complete buyer/member/user life-cycle from concept and activation to interactions and conversions, working closely with global/China brand managers and relevant departments/third parties.
- Maintain calendar focused on key initiatives, events, promotions and holidays
- Identify opportunities for brand integration and storytelling
- Implement Search and CRM strategy, guidelines and monitor KPI’s and ROI
4. Analysis & Report
- Measure and benchmark the impact of outreach & campaigns
- Track conversion rates and make optimizations in the brand digital eco-system
- Gather and disseminate information regarding website visitors, traffic, metrics, and activities to appropriate parties and departments for review, analysis, and any required follow up action build strong and detailed reports.
5. Digital awareness and intelligence
- Review new technologies and keep team in cutting-edge mode
- Identify new digital media opportunities to increase brand awareness
Requirement
Professional Experience
- Luxury experience (2 years minimum) in the capacity of Brand, Marketing, PR and Communications.
- 4 years digital experience (at least 2 years in the past 3 years) at managerial capacity
Core Competencies
- Brand management know-how with keen ability for ideation
- Consumer-marketing/communications know-how
- Project management with flair to negotiate with multiple parties to ensure buy-in and support to achieve milestones on time
- Digital generalist preferred (CRM or Digital Marketing specialist can be considered)
- Luxury sensitivity
- Good communications skills at different levels
公司介绍
关于人头马君度集团
家族经营的法国企业人头马君度集团（Rémy Cointreau Group）是全球烈酒市场的领军者，在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年，艾里亚.杜波利埃（Hériard Dubreuil）和君度（Cointreau）两大家族分别掌控人头马公司和君度公司，1990年两大公司合并，两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌：路易十三（LOUIS XIII）、人头马优质香槟区干邑（Rémy Martin Cognac Fine Champagne）、君度橙酒（Cointreau Liqueur）、迈夏尔琥珀烈酒（METAXA）、凯珊朗姆酒（Mount Gay Rum）、物学家金酒（The Botanist Islay Dry Gin）、布赫拉迪单一麦芽威士忌（Bruichladdich Single Malt Whisky）。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
家族经营的法国企业人头马君度集团（Rémy Cointreau Group）是全球烈酒市场的领军者，在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年，艾里亚.杜波利埃（Hériard Dubreuil）和君度（Cointreau）两大家族分别掌控人头马公司和君度公司，1990年两大公司合并，两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌：路易十三（LOUIS XIII）、人头马优质香槟区干邑（Rémy Martin Cognac Fine Champagne）、君度橙酒（Cointreau Liqueur）、迈夏尔琥珀烈酒（METAXA）、凯珊朗姆酒（Mount Gay Rum）、物学家金酒（The Botanist Islay Dry Gin）、布赫拉迪单一麦芽威士忌（Bruichladdich Single Malt Whisky）。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
联系方式
- Email：recruitment.china@remyasia.com
- 公司地址：龙蟠中路