CRM Manager (Marketing)
上海人头马贸易有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：贸易/进出口
职位信息
- 发布日期：2015-05-22
- 工作地点：上海
- 招聘人数：1
- 工作经验：8-9年
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
Responsibilities
1.Based on the business needs and goals to develop short/ long term CRM strategy & KPI, develop related CRM programs (Including generate lead/ manage the lead/ membership retention/ loyalty program/ maximize the value outcome of member, etc) to support the strategy and achieve the KPI - In a short term the strategy is mainly serving marketing purpose, but it need to be extended to benefit sales team in a long term
2.Work with agency to develop the CRM tool that could help the corporation analyse consumer leads/ collect interaction data/ dig out business insight to support the CRM programs initiation, and support global team to integrate the local CRM data to the global system
3.Develop social media strategy & KPI with Agency’s support all brands’ marketing campaigns and could integrate the CRM programs
4.Work with brand managers to develop the relative interactive programs, contents to support the brand communication/ engagement with target consumers and achieve the KPI
5.Monitor the online buzz of both Remy Cointreau and our competitor brands and mine data to get actionable insights for optimization of the social communication
6.Manage agency to deliver the aligned scopes on time with qualified products, set up and optimize the working process internally/ externally
3.Develop social media strategy & KPI with Agency’s support all brands’ marketing campaigns and could integrate the CRM programs
4.Work with brand managers to develop the relative interactive programs, contents to support the brand communication/ engagement with target consumers and achieve the KPI
5.Monitor the online buzz of both Remy Cointreau and our competitor brands and mine data to get actionable insights for optimization of the social communication
6.Manage agency to deliver the aligned scopes on time with qualified products, set up and optimize the working process internally/ externally
Qualification:
Education: Bachelor's degree in a business-related field (advanced degree is a plus), along with a proven track record of success.
Language Skills:Fluent in English & Mandarin
Language Skills:Fluent in English & Mandarin
Professional Experience:
- A minimum of 7 years of prior experience in CRM/ Social Media related area, including a minimum of 2 years in a (Assistant) manager position
- Deep social marketing experience, experienced of how to build the brand communication through social media
- Proven experience in managing CRM projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution
- Understanding the related technology terms and know how to lead the agency to develop/ upgrade the system to fulfill the evolving business needs
Core Competencies (e.g., Technical, management skills, interpersonal skills)
- Strong, influential interpersonal skill with a proven track record in driving brand consumer recruitment and WOM growth in a consumer facing e-commerce business
- Ability to manage/motivate a team, someone who successfully managed/lead the launch of a new business with a cross-functional team
- Sensitivity to the luxury industry and ability to grasp the unique supply chain/production process for luxury goods as it impacts how the product is managed on-line
- Strong analytical skills and strategic thinking to define business insights and identify market opportunities
- Possess strong commercial acumen, entrepreneurial approach and understanding of financial issues needed to turn ideas into profitable business ventures.
- Good understanding of P&L essential
- Ability to plan and manage multiple projects simultaneously. Able to follow up on projects and activities on a day-to-day basis to maximize impact.
- Strong influencing and excellent verbal and written communication skills
- Ability to plan and manage multiple projects simultaneously. Able to follow up on projects and activities on a day-to-day basis to maximize impact.
- Strong influencing and excellent verbal and written communication skills
- Outstanding interpersonal and leadership skills
- Outspoken & open minded with a dynamic work style
- Ability to work cross functionally in a highly matrix environment to deliver and share results
Able to move effortlessly from strategic to operational/tactical details.
Able to move effortlessly from strategic to operational/tactical details.
公司介绍
关于人头马君度集团
家族经营的法国企业人头马君度集团（Rémy Cointreau Group）是全球烈酒市场的领军者，在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年，艾里亚.杜波利埃（Hériard Dubreuil）和君度（Cointreau）两大家族分别掌控人头马公司和君度公司，1990年两大公司合并，两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌：路易十三（LOUIS XIII）、人头马优质香槟区干邑（Rémy Martin Cognac Fine Champagne）、君度橙酒（Cointreau Liqueur）、迈夏尔琥珀烈酒（METAXA）、凯珊朗姆酒（Mount Gay Rum）、物学家金酒（The Botanist Islay Dry Gin）、布赫拉迪单一麦芽威士忌（Bruichladdich Single Malt Whisky）。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
家族经营的法国企业人头马君度集团（Rémy Cointreau Group）是全球烈酒市场的领军者，在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年，艾里亚.杜波利埃（Hériard Dubreuil）和君度（Cointreau）两大家族分别掌控人头马公司和君度公司，1990年两大公司合并，两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌：路易十三（LOUIS XIII）、人头马优质香槟区干邑（Rémy Martin Cognac Fine Champagne）、君度橙酒（Cointreau Liqueur）、迈夏尔琥珀烈酒（METAXA）、凯珊朗姆酒（Mount Gay Rum）、物学家金酒（The Botanist Islay Dry Gin）、布赫拉迪单一麦芽威士忌（Bruichladdich Single Malt Whisky）。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
联系方式
- Email：recruitment.china@remyasia.com
- 公司地址：龙蟠中路