南平 [切换城市] 南平招聘南平市场/营销招聘南平产品/品牌经理招聘

Brand Manager

上海人头马贸易有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2013-11-05
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:产品/品牌经理  

职位描述

1. Provide an effective level of operational leadership and strong support to strategic development, covering:
- Demand creation to meet the Brand objectives.
- Using consumer insights, available consumer research and market reports to identify new business opportunities.
- Monitoring and analysis of consumer,customer and competitive market dynamics to determine effectiveness of marketing strategies and plans.

2. To develop implement and track via agreed KPIs both annual marketing plans and monthly operational plans to:
- Deliver sales targets, value, A&P and Brand Standards objectives.
- Develop and effectively implement promotional programs to achieve the brand's objective.
- Deliver effective utilization of resources through management of key operational processes/procedures.
- Ensure plans meet the requirements of Financial Years.

3. Ensure an integrated approach is taken to all marketing activities.
4. Handle any projects as directed by the Head of Business Unit.
5. Active participation and collaborative and supportive approach undertaken within the brand team.


Requirement/Qualification:

1. Bachelor degree in Business/Marketing or related disciplines.
2. Minimum 6 years in Luxury Brand Management, PR, advertising & relevant field.
3. Strong written and presentation communication skills both in Chinese and English.
4. Strong commercial sense, sensitive to price structure.
5. Demonstrate high-level ability to consistently achieve targets and meet challenging deadlines.
6. Demonstrable experience in operational and creative development of below the line programs.
7. Good level of strategic, conceptual, analytical and creative skills including the ability to exercise sound judgment about
marketing strategies.

公司介绍

关于人头马君度集团
家族经营的法国企业人头马君度集团(Rémy Cointreau Group)是全球烈酒市场的领军者,在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年,艾里亚.杜波利埃(Hériard Dubreuil)和君度(Cointreau)两大家族分别掌控人头马公司和君度公司,1990年两大公司合并,两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌:路易十三(LOUIS XIII)、人头马优质香槟区干邑(Rémy Martin Cognac Fine Champagne)、君度橙酒(Cointreau Liqueur)、迈夏尔琥珀烈酒(METAXA)、凯珊朗姆酒(Mount Gay Rum)、物学家金酒(The Botanist Islay Dry Gin)、布赫拉迪单一麦芽威士忌(Bruichladdich Single Malt Whisky)。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。

About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.


Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************

联系方式

  • Email:recruitment.china@remyasia.com
  • 公司地址:龙蟠中路