Digital Brand Manager
上海人头马贸易有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2013-04-26
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
Responsibilities:
1. Develop consumer programs by leveraging digital media to enhance brand penetration, create brand buzz and reach new customers, aligned with promotional calendar.
2. Develop regional CRM programs that drive frequency to the business and create relevancy to China loyalty customers.
3. Manages agency in creating websites and ongoing maintenance and updates, meanwhile work with global on developing China website and updates.
4. Leverage on new social media e.g. Weibo to interactive with potential consumers and develop a digital platform for integrate all digital channel and better image exposure.
5. Establishes and maintains cross-functional working relationships to launch e-shop, with operational support from production house and vendor
6. Ensures communication of plans and project execution details to retail marketing, brand, category management and other related functional teams.
7. Provides digital marketing insight and direction for cross-functional teams throughout the Company.
Requirements:
1. 5+ years digital marketing experience
2. Ability to communicate clearly and concisely, both orally and in writing, both English and Chinese
3. Strong interpersonal skills
4. Ability to handle multiple tasks
5. Ability to lead and motivate others
6. Business analysis skills
7. Creative mind-set
1. Develop consumer programs by leveraging digital media to enhance brand penetration, create brand buzz and reach new customers, aligned with promotional calendar.
2. Develop regional CRM programs that drive frequency to the business and create relevancy to China loyalty customers.
3. Manages agency in creating websites and ongoing maintenance and updates, meanwhile work with global on developing China website and updates.
4. Leverage on new social media e.g. Weibo to interactive with potential consumers and develop a digital platform for integrate all digital channel and better image exposure.
5. Establishes and maintains cross-functional working relationships to launch e-shop, with operational support from production house and vendor
6. Ensures communication of plans and project execution details to retail marketing, brand, category management and other related functional teams.
7. Provides digital marketing insight and direction for cross-functional teams throughout the Company.
Requirements:
1. 5+ years digital marketing experience
2. Ability to communicate clearly and concisely, both orally and in writing, both English and Chinese
3. Strong interpersonal skills
4. Ability to handle multiple tasks
5. Ability to lead and motivate others
6. Business analysis skills
7. Creative mind-set
公司介绍
关于人头马君度集团
家族经营的法国企业人头马君度集团(Rémy Cointreau Group)是全球烈酒市场的领军者,在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年,艾里亚.杜波利埃(Hériard Dubreuil)和君度(Cointreau)两大家族分别掌控人头马公司和君度公司,1990年两大公司合并,两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌:路易十三(LOUIS XIII)、人头马优质香槟区干邑(Rémy Martin Cognac Fine Champagne)、君度橙酒(Cointreau Liqueur)、迈夏尔琥珀烈酒(METAXA)、凯珊朗姆酒(Mount Gay Rum)、物学家金酒(The Botanist Islay Dry Gin)、布赫拉迪单一麦芽威士忌(Bruichladdich Single Malt Whisky)。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
家族经营的法国企业人头马君度集团(Rémy Cointreau Group)是全球烈酒市场的领军者,在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年,艾里亚.杜波利埃(Hériard Dubreuil)和君度(Cointreau)两大家族分别掌控人头马公司和君度公司,1990年两大公司合并,两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌:路易十三(LOUIS XIII)、人头马优质香槟区干邑(Rémy Martin Cognac Fine Champagne)、君度橙酒(Cointreau Liqueur)、迈夏尔琥珀烈酒(METAXA)、凯珊朗姆酒(Mount Gay Rum)、物学家金酒(The Botanist Islay Dry Gin)、布赫拉迪单一麦芽威士忌(Bruichladdich Single Malt Whisky)。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。
About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.
Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************
联系方式
- Email:recruitment.china@remyasia.com
- 公司地址:龙蟠中路