南平 [切换城市] 南平招聘南平市场/营销招聘南平市场/营销/拓展经理招聘

Trade Marketing Manager- On Trade

上海人头马贸易有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2021-06-03
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 职位月薪:1-2万/月
  • 职位类别:市场/营销/拓展经理

职位描述

Key Responsibilities


  1. Define on-trade marketing business objectives, strategies and activation plans by channel and by region aligning with A&P budget, meanwhile coordinate sales, finance and regional trade marketing for well implementation. 
  2.  Leader KA ON projects to build brand image and spur sales volume in the chain outlets as well as keep good communication with KA ON team to manage clients’ activations for the correct brand message delivery and within their contracted expense. 
  3. Monitor the programs, promotions towards trade and towards end-consumers, sell in and sell out volumes, pricing  
  4. Create and renew thematic events formats with detailed guidelines and content for execution and replication; manage event allocation and coordinate execution with events agency and regional trade marketing 
  5.  Define merchandising visibility plan, follow up on its implementation and evaluate effectiveness, including the management of POSM creation, allocation and distribution 
  6. Manage communication with promoters in the channel, keeping them updated on the brand’s campaigns and developments; create a feedback loop to monitor brand visibility in outlets; renew promoter uniforms and tools where relevant.
  7. Inform, coordinate and involve regional trade marketing and sales management teams in the relevant projects 
  8.  Report on data and industry trends and competitor activities, including leading channel specific research projects          


Requirements:


  1. Bachelor’s degree in business/Marketing/Science or related disciplines   
  2.  Good Mandarin & English communication skills (Both written & spoken)       
  3. 8 years of successful related experiences in trade marketing, business/sales development 
  4. Intimate knowledge of China market and consumers    
  5. Experience in building distribution via retail partners is preferred       
  6. Knowledge of alcohol or premium beverage industry         
  7.  Good problem-solving skills          
  8.  Good communication skills across the department          
  9.  Good presentation skills          
  10.  Able to multi-tasks and work on tight deadlines         
  11.  Sensitive to data and have basic analysis skill          
  12.  Familiar with PowerPoint and Excel          
  13.  Team player and work diligent         
  14.  Willing to travel                   


职能类别:市场/营销/拓展经理

关键字:市场市场经理

公司介绍

关于人头马君度集团
家族经营的法国企业人头马君度集团(Rémy Cointreau Group)是全球烈酒市场的领军者,在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年,艾里亚.杜波利埃(Hériard Dubreuil)和君度(Cointreau)两大家族分别掌控人头马公司和君度公司,1990年两大公司合并,两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌:路易十三(LOUIS XIII)、人头马优质香槟区干邑(Rémy Martin Cognac Fine Champagne)、君度橙酒(Cointreau Liqueur)、迈夏尔琥珀烈酒(METAXA)、凯珊朗姆酒(Mount Gay Rum)、物学家金酒(The Botanist Islay Dry Gin)、布赫拉迪单一麦芽威士忌(Bruichladdich Single Malt Whisky)。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。

About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.


Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************

联系方式

  • Email:recruitment.china@remyasia.com
  • 公司地址:龙蟠中路