南平招聘

Responsibilities: 

Drive CRM on Brand-owned eCommerce platforms under Brand guidelines.

-  Create and enrich touchpoints on LOUIS XIII eBoutiques, including weBoutqiue, JD/Tmall eFlagships, with the aim to recruit prospects. (10%)

-  Develop CRM program and mechanics on LOUIS XIII eBoutiques to engage and convert prospects to clients, with the support of CSA. (10%)

-  Collaborate with E-Commercial counterpart to ensure the online client journey reflecting the luxury position of LOUIS XIII from browsing to enquiry to check-out. (5%)

-  Monitor the performance of each conversion step on LOUIS XIII eBoutiques, so to optimize the investment on a weekly basis.  (5%)

* Quantitative KPIs apply.

 

Initiate online engagement on Brand-owned platforms to drive conversion.

-  Develop CRM program and mechanics on targeting Followers, Fans and Bronze members to engage and convert prospects to clients, with the support of CSA.  (10%)

-  Manage Social Calendar to enrich the digital content and prospect engagement, to ultimately drive conversion.  (10%)

-  Initiate ideas/campaigns and new engagement formats/mechanics according to the platform evolution. (5%)

-  Drive satisfaction comments and promote positive WOM and sales conversions. (5%)

Manage and drive Social CRM (segmentation) under Brand communication guidelines.

-  Manage, track and report on followers behavior by tagging, update segmentations and optimize Social CRM using Curio solutions or others.  (10%)

-  Collaborate with Marcom team to initiate segmented content.  (10%)

-  Engage socially active Prospects with interactive formats/mechanics/tools to drive insights and advocacy. (10%)

AOB (10%)

-  Provide weekly team reports and monthly market report on insights, conversions and analysis on eBoutiques.

-  Any other relevant business as required by Brand Director.

Requirements:

Education:

Bachelor of Arts/Science

Prefer Business Administration, International Business, International Finance, International Accounting, Marketing… etc

Professional Experience: 

 3-4  years’ recent and relevant experience in any of the following

 E-commerce roles in Luxury / FMCG companies

TP agencies as Account Manager or Project Manager, with service experience with clients in Luxury industries

关于人头马君度集团
家族经营的法国企业人头马君度集团（Rémy Cointreau Group）是全球烈酒市场的领军者，在全球范围内共拥有1,800名员工。人头马君度集团的历史***可追溯至1724年，艾里亚.杜波利埃（Hériard Dubreuil）和君度（Cointreau）两大家族分别掌控人头马公司和君度公司，1990年两大公司合并，两大家族顺理成章地成为合并后人头马君度集团的控股公司。
人头马君度集团旗下拥有多个国际知名高端品牌：路易十三（LOUIS XIII）、人头马优质香槟区干邑（Rémy Martin Cognac Fine Champagne）、君度橙酒（Cointreau Liqueur）、迈夏尔琥珀烈酒（METAXA）、凯珊朗姆酒（Mount Gay Rum）、物学家金酒（The Botanist Islay Dry Gin）、布赫拉迪单一麦芽威士忌（Bruichladdich Single Malt Whisky）。法国人头马君度集团在巴黎纽约泛欧证券交易所上市。

About Rémy Cointreau Group
The Rémy Cointreau Group, a French family-run business group, is a world leader in the global spirits market with approximately 1,800 employees worldwide. The Rémy Cointreau Group, whose Charentaise origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively.
Rémy Cointreau Group covers various categories of spirits, including Cognac Fine Champagne, liqueur, whisky, rum and gin. The brand portfolio under Rémy Cointreau Group includes Louis XIII, Rémy Martin Cognac Fine Champagne, Cointreau liqueur, METAXA, Mount Gay Rum, The Botanist Islay Dry Gin and the Bruichladdich Single Malt Whisky, The Rémy Cointreau is listed on the Euronext in Paris, New York.


Rémy Cointreau is always looking for high calibers...just like our brands.
Email Address: recruitment.china@remyasia.com
Visit the corporate site here: ******************