Brand Specialist
某苏州大型欧美家具制造商
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/工艺品/玩具/珠宝 服装/纺织/皮革
职位信息
- 发布日期:2012-10-10
- 工作地点:昆山
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:公关专员 产品/品牌专员
职位描述
Responsibility:
1. Assist Brand Supervisor to formulate and implement marketing campaign with the focus on the execution and related promotional communication.
2. Plan, execute and evaluate marketing activities for relevant brand with concept formulation, message development, timely execution, measurable goals setting, and results-oriented evaluation.
3. Coordinate with relevant function and vendor to ensure efficient and effective implementation of the activities.
4. Liaise with advertising and media agencies to ensure effective message delivery.
5. Brief, manage, and evaluate agencies on an on-going basis to ensure best quality and price.
6. Develop and implement different promotion formats for stores / markets by working with agencies and trade marketing teams closely.
7. Manage the marketing services organizations e.g. advertising agencies, designers, printings, promotions companies.
8. Work closely with trade marketing team to give support on POP, POI, POS management. Give instruction on customized promotion activity.
9. Liaise and negotiate with promotional agencies to meet pre-set marketing goals and objectives.
10. Assist Marketing Supervisor to develop brand understanding by establishing a monitoring and assessing system with Research Manager.
11. Keep tracking and gathering market intelligence information (competitors' activities, pricing, sales channel) to get more knowledge on brand-relevant competitive environment.
12. Understand, interpret and act upon data from marketing research studies. Assist marketing supervisor to fully use marketing techniques and definition (marketing mix, brand positioning, pricing strategy, and advertising) in order to recommend and implement adequate brand strategies.
13. Make recommendation on the different components of the product mix: positioning, name, labels, range of SKUs, Channels, segmentation.
14. Perform other duties as assigned.
1. Assist Brand Supervisor to formulate and implement marketing campaign with the focus on the execution and related promotional communication.
2. Plan, execute and evaluate marketing activities for relevant brand with concept formulation, message development, timely execution, measurable goals setting, and results-oriented evaluation.
3. Coordinate with relevant function and vendor to ensure efficient and effective implementation of the activities.
4. Liaise with advertising and media agencies to ensure effective message delivery.
5. Brief, manage, and evaluate agencies on an on-going basis to ensure best quality and price.
6. Develop and implement different promotion formats for stores / markets by working with agencies and trade marketing teams closely.
7. Manage the marketing services organizations e.g. advertising agencies, designers, printings, promotions companies.
8. Work closely with trade marketing team to give support on POP, POI, POS management. Give instruction on customized promotion activity.
9. Liaise and negotiate with promotional agencies to meet pre-set marketing goals and objectives.
10. Assist Marketing Supervisor to develop brand understanding by establishing a monitoring and assessing system with Research Manager.
11. Keep tracking and gathering market intelligence information (competitors' activities, pricing, sales channel) to get more knowledge on brand-relevant competitive environment.
12. Understand, interpret and act upon data from marketing research studies. Assist marketing supervisor to fully use marketing techniques and definition (marketing mix, brand positioning, pricing strategy, and advertising) in order to recommend and implement adequate brand strategies.
13. Make recommendation on the different components of the product mix: positioning, name, labels, range of SKUs, Channels, segmentation.
14. Perform other duties as assigned.
公司介绍
World class furniture manufacturer with an international leadership team servicing global markets invite you to join us! We provide competitive remuneration, good benefits, excellent training and individual development to our employees and pride ourselves in offering a long term career to those with ambition, the right skill sets and knowledge.
拥有国际化领导团队服务于全球市场的世界级家具制造商诚邀您的加入!我们将提供具有竞争力的薪酬,良好的福利,同样我们也会为我们的员工提供更多的培训和个人发展机会,我们以雇佣知识技能俱佳的有志之士为荣。
Send us your information to: furniturehr@126.com or call 0512-86165492 for an informal discussion.
请将您的信息发送至furniturehr@126.com或拨打0512-86165492获取进一步的信息。
拥有国际化领导团队服务于全球市场的世界级家具制造商诚邀您的加入!我们将提供具有竞争力的薪酬,良好的福利,同样我们也会为我们的员工提供更多的培训和个人发展机会,我们以雇佣知识技能俱佳的有志之士为荣。
Send us your information to: furniturehr@126.com or call 0512-86165492 for an informal discussion.
请将您的信息发送至furniturehr@126.com或拨打0512-86165492获取进一步的信息。
联系方式
- Email:furniturehr@126.com
- 公司地址:中国江苏省昆山经济开发区
- 邮政编码:215300
- 联系人:HR