Trade Marketing Manager (职位编号:00617)
通用磨坊-哈根达斯
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-11-15
- 工作地点:上海-长宁区
- 招聘人数:1人
- 职位月薪:25000-29999/月
- 职位类别:市场通路经理/主管
职位描述
岗位概要: Key Performance Area
Plan and lead promotional/merchandising activities based on responsible brand yearly objective in the regions
Frequently contact with Regional/City Sales Managers, KA teams to identify new opportunities and develop tailor-made promotion
Visit both Modern Trade and Traditional Trade to understand local market/channel/customer and develop different programs
基本工作职能: Key Job Responsibility
Serve as bridge of Marketing & sales, ensure company strategy implemented at POS
Develop regional activity plan for the responsible brand based on national category plan
Forecast volume demand for regional customers and deliver volume target for responsible brand
Budget and monitor trade spending for regional customers according to national category plan, business goal and regional activity plan
Coordinate sales team for promotion execution and brand activation event
Coordinate sales execution for national key customers' activity plan in regional level
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
University graduate, major in marketing or business admin preferred.
A minimum of 6 years if experience in consumer and trade promotions in FMCG industry
A sound knowledge and solid experience in trade marketing and KA
Excellent communication skills to work with people at all levels and from various background
Logical thinking and data analytic power with business acumens
Pleasant, mature, self-motivated, results-oriented
Fully operation with office software, such as excel, powerpoint and word
Willing to travel when required by business
职能类别: 市场通路经理/主管
公司介绍
通用磨坊是全球第六大食品公司,业务遍及100多个国家,旗下品牌在其进入的各个市场领域中几乎占领了所有的冠亚军地位。 2011财年,全球33000名员工齐心协力,为公司创造的年收入为149亿美元(包括合资企业占比部分),年税后净利润更是超过18亿美元。
通用磨坊拥有众多全球知名品牌,包括:哈根达斯,yoplait, nature valley,cheerios和 wheaties,品食乐,绿巨人,old el paso,progresso,贝蒂妙厨,湾仔码头等,涉及的领域从谷物早餐到罐装蔬菜,从高档冷饮到休闲零食,从手工水饺到优质酸奶,亦包含有机食品,比如muir glen有机番茄和番茄酱,cascadian farm有机果蔬等。
通用磨坊的历史可以追溯到1866年的密西西比河畔。分别坐落于密西西比河的两岸的通用磨坊与品食乐原本是两家独立的公司并互为竞争对手。然而,正是由于这两家公司的出现,使得明尼阿波利斯成为世界一流的面粉加工中心之一。
每天,我们都为了达成实现“滋养生活”的使命,而努力成为高度负责的企业公民。而其中, “滋养社会”亦是目标之一。我们希望成为建设者、给予者和持续者。我们希望优化我们的世界和社会,使之成为一个更加利于生活和成长的环境。
作为2012年美国***雇主100强之一,同时亦是***企业培训榜单第五名的企业,通用磨坊期待您的加入!