Assistant Manager, Retail Marketing
阿迪达斯体育(中国)有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-02-22
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 语言要求:英语 熟练
- 职位月薪:1元/天
- 职位类别:产品/品牌专员 市场/营销/拓展专员
职位描述
职位描述:
Purpose & Overall Relevance for the Organization:
? Drive continuous improvement in retail productivity and brand image through ensuring superior, consistent retail environment setup, and a well-managed retail development and trade marketing and visual merchandising implementation platform.
Key Responsibilities:
? collaborate with the VM planning to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans.
? Manage and review budget for monthly campaigns to ensure campaigns are executed in accordance to MWB plan.
? Lead in the formulation and execution of the monthly retail marketing communications plan.
? Leads the process of plan monitoring and tracking all retail marketing activities
? Provides analysis of the results of the key retail marketing initiatives
? Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
? Develops retail marketing management platform and rollout plans
? Work with the Regional team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
? Provides strong leadership for horizontal reports
? Other job-related work assigned by supervising manager
Requisite Education and Experience / Minimum Qualifications:
? Minimum 3-5 years’ experience in retail planning/management with leading consumer goods company
? Extensive understanding of local retail business, retail implementation and retail marketing
? Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
? University Degree or above. Preferably in a marketing or communications related discipline.
? Passion for sports
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Purpose & Overall Relevance for the Organization:
? Drive continuous improvement in retail productivity and brand image through ensuring superior, consistent retail environment setup, and a well-managed retail development and trade marketing and visual merchandising implementation platform.
Key Responsibilities:
? collaborate with the VM planning to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans.
? Manage and review budget for monthly campaigns to ensure campaigns are executed in accordance to MWB plan.
? Lead in the formulation and execution of the monthly retail marketing communications plan.
? Leads the process of plan monitoring and tracking all retail marketing activities
? Provides analysis of the results of the key retail marketing initiatives
? Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
? Develops retail marketing management platform and rollout plans
? Work with the Regional team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
? Provides strong leadership for horizontal reports
? Other job-related work assigned by supervising manager
Requisite Education and Experience / Minimum Qualifications:
? Minimum 3-5 years’ experience in retail planning/management with leading consumer goods company
? Extensive understanding of local retail business, retail implementation and retail marketing
? Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
? University Degree or above. Preferably in a marketing or communications related discipline.
? Passion for sports
职能类别: 产品/品牌专员 市场/营销/拓展专员
公司介绍
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.
联系方式
- 公司地址:地址:span国贸汇1期