南京招聘

The Marketing Analysis Manager will conduct quantitative analysis for clients in support of the development of effective marketing programs. This role will be responsible for managing projects, timelines and deliverables as well as mentoring junior analysts, contributing to their technical and career development. The primary mission will be to standardize processes in order to maximize efficiency, increase the speed of deliverables, and decrease errors.

Day to day responsibilities will include, but are not limited to:

· Conducts advanced quantitative analyses of the marketing effectiveness of clients; and builds sophisticated statistical models to segment customer population, to enhance upgrading and deepen retention strategies, and to lift profitability by improving customer channel behavior through marketing drivers.

· Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients.

· Designs, develops, implements, and maintains analytical software programs to support analytical reports and tools. Assists in developing internal systems that consistently provide all clients with standard reporting and analysis.

· Extracts and processes large quantities of data from data warehouses and other data marts in support of assignments. Applies data mining and analyzes marketing and demographic data. Tracks and evaluates customer acquisition efforts, market trends and customer behavior.

· Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy.

· Organizes and maintains research information.

· Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace.

· Manages project tasks, timelines and deliverables.

· Mentors junior analysts, contributing to their technical and career development.

Experience:

Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency. Qualified individuals also have:

· Proven ability to build trust and faith with clients in order to advance relationships

· Proven ability to work resourcefully and analytically in a time-sensitive environment

· Three years of experience plus a Master's degree in Marketing, Statistics, or related quantitative field required. Alternatively, a Bachelor's degree in Marketing, Statistics, or related quantitative field, plus at least 5 years of experience as a marketing or strategic analyst will be considered.

· Position requires knowledge of SAS, SPSS, SQL programming, multi-variate statistics, logistic regression, multiple regression, Excel and Access.

Merkle Inc，领跑全美的整合客户营销专家。公司创立于1971年，总部设在美国首都大华府地区，全公司1500多名员工分布在全美13座城市，以及英国伦敦和中国上海。Merkle已为全球超过150家的国际500强企业提供咨询服务，涉及行业包括汽车、多渠道零售、保险、金融服务、抵押贷款、商业银行业务、信用卡业务、非盈利性基金募集、消费品包装行销、生物制药和旅游休闲等领域。为满足客户的快速成长需求，公司于2009年初起拓展部分核心业务到中国，为全球和本土企业提供客户关系市场营销服务，主要业务包括：市场营销策划、客户关系管理、统计建模和分析，数据处理分析、数据库开发、管理和服务。