500强美资快消行业 招 Brand Manager
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-17
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 职位类别：产品/品牌经理
职位描述
Department: Division Marketing
Reports to (Position): Brand Director
Key Internal Contacts: Region Marketing
Key External Contacts: Advertising Agency
Business Area: Mainland China (Based in Shanghai)
Job Objective
Within the framework of Division Marketing strategies, achieve business objectives of Coca-Cola brand through development and implementation of strategic brand marketing plans.
Key Result Areas
1. Marketing Planning (15%)
? Participate in business plan in delivering the volume, profit and share objectives, as well as building brand equity
? Identify incremental volume and growth opportunities in relation to new package launch and product extension, based on market environment and sound consumer insights
? Monitor competitive activities, brand health and brand share.
? Consumer Insights
Work with in-house and external research team to provide information in continuously deepening the consumer understanding
2. Performance Management (15%)
? Continuously measure (monthly process) and monitor Coca-Cola brand volume performance and performance across key brand equity and operational measures
3. Advertising Development & Trademark Protection (35%)
? Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on the superior consumer insights
? Monitor execution of assigned projects and ensure prompt delivery in relation to overall marketing schedule
? Protects & enhances trademark usage & standards on all package & advertising materials, provide Region, Agencies, and suppliers with appropriate guidelines
4. New Package Development (10%)
? Execute package development work through technical function and commercial leadership
? Work through with Consumer Insights Group to refine and optimize packaging and positioning and communications developmental work
5. Promotions and Channel Program Development (5%)
? Lead the advertising agency, promotion agency and counterparts in Region to ensure excellent execution of promotion
? Supervision of execution details
6. Region Communication (10%)
? Take leadership role in communication on assigned project with Region Marketing
? Liaise with Region Marketing and align Region and Bottlers with the brand business plan
? Monitor execution progress as needed
7. DME Control (10%)
? Monitor the expense status
Job Requirements / Qualifications
Functional Skills:
? Balances facts with intuition to distill complex opportunities into compelling business cases (Proficient)
? ? Seeks understanding of fundamental human needs and behaviors (Proficient)
? ? Interrogates data to identify core business levers (Proficient)
? ? Balances intuition and fact to distill complex thought into action (Proficient)
? ? Understands the operational fundamentals of our bottling system (Proficient)
? ? Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers (Proficient)
? ? Deploys discipline and process to improve impact and speed to market (Proficient)
? ? Project Management (Proficient)
? ? Execute regular brand and business health analysis to identify issues and opportunities (Proficient)
Independent Judgment:
Typically receives assignments in the form of projects and results expected but has freedom to decide on priorities and how to accomplish assignments.
Knowledge & Experience:
4-8 years of marketing experience in multinational FMCG companies
Education & Professional Qualification:
Bachelor degree or above, preferably in Marketing or related field
Language Requirements:
Excellent written and oral English & Chinese skills
Reports to (Position): Brand Director
Key Internal Contacts: Region Marketing
Key External Contacts: Advertising Agency
Business Area: Mainland China (Based in Shanghai)
Job Objective
Within the framework of Division Marketing strategies, achieve business objectives of Coca-Cola brand through development and implementation of strategic brand marketing plans.
Key Result Areas
1. Marketing Planning (15%)
? Participate in business plan in delivering the volume, profit and share objectives, as well as building brand equity
? Identify incremental volume and growth opportunities in relation to new package launch and product extension, based on market environment and sound consumer insights
? Monitor competitive activities, brand health and brand share.
? Consumer Insights
Work with in-house and external research team to provide information in continuously deepening the consumer understanding
2. Performance Management (15%)
? Continuously measure (monthly process) and monitor Coca-Cola brand volume performance and performance across key brand equity and operational measures
3. Advertising Development & Trademark Protection (35%)
? Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on the superior consumer insights
? Monitor execution of assigned projects and ensure prompt delivery in relation to overall marketing schedule
? Protects & enhances trademark usage & standards on all package & advertising materials, provide Region, Agencies, and suppliers with appropriate guidelines
4. New Package Development (10%)
? Execute package development work through technical function and commercial leadership
? Work through with Consumer Insights Group to refine and optimize packaging and positioning and communications developmental work
5. Promotions and Channel Program Development (5%)
? Lead the advertising agency, promotion agency and counterparts in Region to ensure excellent execution of promotion
? Supervision of execution details
6. Region Communication (10%)
? Take leadership role in communication on assigned project with Region Marketing
? Liaise with Region Marketing and align Region and Bottlers with the brand business plan
? Monitor execution progress as needed
7. DME Control (10%)
? Monitor the expense status
Job Requirements / Qualifications
Functional Skills:
? Balances facts with intuition to distill complex opportunities into compelling business cases (Proficient)
? ? Seeks understanding of fundamental human needs and behaviors (Proficient)
? ? Interrogates data to identify core business levers (Proficient)
? ? Balances intuition and fact to distill complex thought into action (Proficient)
? ? Understands the operational fundamentals of our bottling system (Proficient)
? ? Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers (Proficient)
? ? Deploys discipline and process to improve impact and speed to market (Proficient)
? ? Project Management (Proficient)
? ? Execute regular brand and business health analysis to identify issues and opportunities (Proficient)
Independent Judgment:
Typically receives assignments in the form of projects and results expected but has freedom to decide on priorities and how to accomplish assignments.
Knowledge & Experience:
4-8 years of marketing experience in multinational FMCG companies
Education & Professional Qualification:
Bachelor degree or above, preferably in Marketing or related field
Language Requirements:
Excellent written and oral English & Chinese skills
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。