世界知名FMCG行业急聘Brand Manager（9个月- 1年合同）(职位编号：200084844)
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-17
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：销售经理
职位描述
Job Objective
Future proof the business to help accelerate growth of our core sparkling business:
The position will be responsible to lead the program development and implementation of Marketing The Category for China Mainland Market. This will involve working closely with Legal, Brand team, IMC team, Franchise, Commercial and bottler teams to ensure we have a shared system understanding
Key Result Areas
1. Strategic Planning (15%)
? Participate into the development of the strategies based on deep insights understanding from consumers, key opinion leaders and internal stakeholders
? Monitor market trend and leverage other categories best practice to optimize strategy direction
? Seek Global & Group learning for local strategy development
? Monitor competitive activities and propose action to react competitor move.
2. Plans Development (40%)
? Lead and facilitate the plan development and get alignment with system for execution details.
? Work closely with sparkling brand team to reflect the executions in brand plans.
? Facilitate the plan development for government, association, industry and media.
? lead the creative development with agency to deliver high quality of the communication materials and creative works
3. Cross Function/Key stakeholder Collaboration (15%)
? Coordinate MTC working team that engage cross functions-Legal , Brand Team, CCMG, Regions and Bottlers and be responsible for building project ownership within the team and optimize the contribution by all the team members.
? Coordinate an approval process within the MTC working team to ensure the smoothness of project development and the quality and preciseness of communication message delivery
? Proactively participate in the loop of Pacific and Global team for key programs and best practices sharing.
4. Monitoring and Tracking (10%)
? Monthly scorecard update with system to ensure timely engagement and action to take for improvement
5. Risk and Crisis Management (5%)
? Support IMCR on monitoring risk and crisis regarding category building issue in periodic and on-going basis
? Support IMCR team on management plan for category development risk and crisis.
? Support IMCR for system communication for progress and action to take.
6. DMI & Media Control (15%)
? Work closely cross-function to give budget request with solid proposal to optimize the effectiveness of the investment.
? Monitor the DMI spending.
Job Requirements / Qualifications
- ? Builds brand love and brand value
- ? Needs to have demonstrated strong skills in building integrated platforms and managing multiple stakeholders and partners
- ? Needs to have proven experience in building strategy and being able to turn that into tangible in market commercially viable plans.
- ? Need to be able to work with bottlers as well as the group and global
- ? Persuades and inspires others (consumers, agency, System, suppliers, stakeholders, etc) to create belief
- ? Understands the external environment (competitive and market) and identifies new sources of opportunity
- This role requires strong people relationship skills given the requirements to work very closely with key other functions
- The candidate should be viewed by the system both inside and out, as a credible of the marketing team3.
Knowledge & Experience:
- Min of 4-8years relevant working experience in FMCG Company or medical related company or industry or agency worked for medical industry/group.
- Good communication skills with strong sensitivity in managing relationship.
- Pay attention to details.
- Bachelor's degree in Marketing or related discipline, MBA is preferable
- Excellent in oral and written English.
- Travel up to 5% of work time under normal conditions.
Future proof the business to help accelerate growth of our core sparkling business:
The position will be responsible to lead the program development and implementation of Marketing The Category for China Mainland Market. This will involve working closely with Legal, Brand team, IMC team, Franchise, Commercial and bottler teams to ensure we have a shared system understanding
Key Result Areas
1. Strategic Planning (15%)
? Participate into the development of the strategies based on deep insights understanding from consumers, key opinion leaders and internal stakeholders
? Monitor market trend and leverage other categories best practice to optimize strategy direction
? Seek Global & Group learning for local strategy development
? Monitor competitive activities and propose action to react competitor move.
2. Plans Development (40%)
? Lead and facilitate the plan development and get alignment with system for execution details.
? Work closely with sparkling brand team to reflect the executions in brand plans.
? Facilitate the plan development for government, association, industry and media.
? lead the creative development with agency to deliver high quality of the communication materials and creative works
3. Cross Function/Key stakeholder Collaboration (15%)
? Coordinate MTC working team that engage cross functions-Legal , Brand Team, CCMG, Regions and Bottlers and be responsible for building project ownership within the team and optimize the contribution by all the team members.
? Coordinate an approval process within the MTC working team to ensure the smoothness of project development and the quality and preciseness of communication message delivery
? Proactively participate in the loop of Pacific and Global team for key programs and best practices sharing.
4. Monitoring and Tracking (10%)
? Monthly scorecard update with system to ensure timely engagement and action to take for improvement
5. Risk and Crisis Management (5%)
? Support IMCR on monitoring risk and crisis regarding category building issue in periodic and on-going basis
? Support IMCR team on management plan for category development risk and crisis.
? Support IMCR for system communication for progress and action to take.
6. DMI & Media Control (15%)
? Work closely cross-function to give budget request with solid proposal to optimize the effectiveness of the investment.
? Monitor the DMI spending.
Job Requirements / Qualifications
- ? Builds brand love and brand value
- ? Needs to have demonstrated strong skills in building integrated platforms and managing multiple stakeholders and partners
- ? Needs to have proven experience in building strategy and being able to turn that into tangible in market commercially viable plans.
- ? Need to be able to work with bottlers as well as the group and global
- ? Persuades and inspires others (consumers, agency, System, suppliers, stakeholders, etc) to create belief
- ? Understands the external environment (competitive and market) and identifies new sources of opportunity
- This role requires strong people relationship skills given the requirements to work very closely with key other functions
- The candidate should be viewed by the system both inside and out, as a credible of the marketing team3.
Knowledge & Experience:
- Min of 4-8years relevant working experience in FMCG Company or medical related company or industry or agency worked for medical industry/group.
- Good communication skills with strong sensitivity in managing relationship.
- Pay attention to details.
- Bachelor's degree in Marketing or related discipline, MBA is preferable
- Excellent in oral and written English.
- Travel up to 5% of work time under normal conditions.
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。