Asst.Brand Mgr.-Digital & Social Media
上海雀巢饮用水有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-09-27
- 工作地点:上海-浦东新区
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:10000-14999/月
- 职位类别:媒介经理 市场/营销/拓展经理
职位描述
职位描述:
Job Description工作职责:
1.Develop, update and execute local digital strategy in alignment with global digital roadmap (including social media and crisis management)
2.Informed decision making based on assessing new consumer / shopper trends through realtime data mining and interpretation of data
3.Contribute to a favorable external positioning of Nestle's leadership in Digital (consistent with EBM industry recognition objective)
4.Maximise business value by using digital to drive cross functional (Marketing, Sales, CCSD, Corporate Communications, Consumer Service) collaboration, sharing and where appropriate integration
5.Direct consumer interaction through realtime interactions (cRM, social media platforms like Weibo, Wechat and etc.)
6.Delivery and execution of digital best practices and frameworks (via training, online sharing platforms and other means)
7.Selecting and Managing key partners, agencies, suppliers and platforms against digital plan
Personal Qualification人员要求:
- Bachelor degree above
- 3-5 years solid marketing experiences and 2-3 years Digital & Social Media Marketing experiences.
- Ability to analyse, interpret and react to real time trends and data
- Proven track record in delivering complex digital marketing projects
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Strategic vision on digital brand development
- Good Internet & social platforms technical and functional knowledge
- Experience in managing signals to interpretate and react (real time analysis of trends and data, filtering, listening, adaptive – shorter lead times based on dynamic environmental changes)
- Project management skills
- Strong relationship management skills and ability to lead and manage cross-functional teams
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Job Description工作职责:
1.Develop, update and execute local digital strategy in alignment with global digital roadmap (including social media and crisis management)
2.Informed decision making based on assessing new consumer / shopper trends through realtime data mining and interpretation of data
3.Contribute to a favorable external positioning of Nestle's leadership in Digital (consistent with EBM industry recognition objective)
4.Maximise business value by using digital to drive cross functional (Marketing, Sales, CCSD, Corporate Communications, Consumer Service) collaboration, sharing and where appropriate integration
5.Direct consumer interaction through realtime interactions (cRM, social media platforms like Weibo, Wechat and etc.)
6.Delivery and execution of digital best practices and frameworks (via training, online sharing platforms and other means)
7.Selecting and Managing key partners, agencies, suppliers and platforms against digital plan
Personal Qualification人员要求:
- Bachelor degree above
- 3-5 years solid marketing experiences and 2-3 years Digital & Social Media Marketing experiences.
- Ability to analyse, interpret and react to real time trends and data
- Proven track record in delivering complex digital marketing projects
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Strategic vision on digital brand development
- Good Internet & social platforms technical and functional knowledge
- Experience in managing signals to interpretate and react (real time analysis of trends and data, filtering, listening, adaptive – shorter lead times based on dynamic environmental changes)
- Project management skills
- Strong relationship management skills and ability to lead and manage cross-functional teams
职能类别: 媒介经理 市场/营销/拓展经理
公司介绍
上海雀巢饮用水有限公司生产并销售著名品牌雀巢优活系列高品质瓶装水;同时也为家庭及办公室提供5加仑桶装水送水业务,以满足不同消费者的生活需要。
2020年8月,青岛啤酒优家健康饮品有限公司收购雀巢集团在中国大陆的饮用水业务,该项目包括了上海雀巢饮用水有限公司。随着2020年10月31日项目完成交割,上海雀巢饮用水有限公司正式成为青岛啤酒集团旗下的全资子公司。
展望未来,按照将青岛啤酒健康饮品业务打造成为千亿市值上市公司的目标要求,依托青岛啤酒在研发环节拥有生物发酵工程国家重点实验室;在销售环节拥有遍布全球100多个国家和区域的销售网络,覆盖360万家销售店的渠道端,以及享誉全球的品牌等平台资源优势,上海雀巢饮用水有限公司将致力于为消费者提供更好的产品与服务,为消费者的美好生活贡献新体验。
2020年8月,青岛啤酒优家健康饮品有限公司收购雀巢集团在中国大陆的饮用水业务,该项目包括了上海雀巢饮用水有限公司。随着2020年10月31日项目完成交割,上海雀巢饮用水有限公司正式成为青岛啤酒集团旗下的全资子公司。
展望未来,按照将青岛啤酒健康饮品业务打造成为千亿市值上市公司的目标要求,依托青岛啤酒在研发环节拥有生物发酵工程国家重点实验室;在销售环节拥有遍布全球100多个国家和区域的销售网络,覆盖360万家销售店的渠道端,以及享誉全球的品牌等平台资源优势,上海雀巢饮用水有限公司将致力于为消费者提供更好的产品与服务,为消费者的美好生活贡献新体验。
联系方式
- 公司地址:地址:span云桥路355号