南京招聘

职位描述：

Purpose & Overall Relevance for the Organization:

· To assist Brand Comms Senior Manager to build the Reebok brand as THE Fitness Brand in China through maximizing brand exposure and impact by recommending, planning and executing initiatives to support GTM strategy

· To be the promoter of Reebok brand love

Key Responsibilities:

· Assist Brand Comms Senior Manager to develop and recommend marketing plans from sell in session via close work with product marketing and retail marketing team

· Recommend and develop PR and digital plans for monthly marketing campaigns which should be in line with overall campaign strategy and be able to achieve innovative and inspiring brand exposure while support sell through

· Responsible for quality campaign execution according to approved plans and KPIs

· Develop and maintain quality media and influencer networks that is right to Reebok brand needs and value

· Establish strong and healthy relationships and manage day to day work with internal team, agency and vendors

· Stay up to date on the fast developing media environment in general and new media technologies and opportunities in particular

· Assumes responsibility for the (legally) correct usage of the Reebok trademarks and logos

· Responsible for product order placement for PR and digital needs and relevant product inventory tracking & control.

· Assist Brand Communication Senior Manager to provide action plan, status reports and event review to management team.

· Follow-up on all assigned projects and provide general team support.

· Provides input into the creative, media, digital, and PR agencies the annual and quarterly media/advertising plan in close coordination with the ad agency

· Strategically utilizes our global and local sponsored athletes, teams, and events with effective communication initiatives to provide the authentic link to our technical product ranges

Knowledge, Skills and Abilities:

• In-depth knowledge of event management
• Excellent organizational skills
• Strong interpersonal/communication skills
• Good sense in different music types
• Team player with inspirational attitude / Patience & Passion

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree preferably in Marketing related field
• Minimum 3 years working experience in multi-national company or similar experience in PR firms
• Previous experience in organizing sports events (marketing promotion events, college football, basketball leagues)
• Interest and desire to participate or learn about sports, sports enthusiast is preferred.
• Lifestyle/Fashion market knowledge is a plus
• Fluent in English and local language
• Basic MS office skills

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adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.