南京招聘

职位描述：
Key Responsibilities:
Planning
? Lead the consumer acquisition and engagement vertical within the CRM strategy
? Create an annual CRM communications calendar for all relevant categories
? Work closely with Brand Communications, digital marketing and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns
? Conceptualise and execute a consumer journey calendar overlaying the annual communication calendar
? Partner with agency to adapt/create content
? Outline A/B tests/experiments with Analytics lead to incorporate, test and iterate on succeeding campaigns
? Plan and manage engagement communications budget with a clear rationale on allocation to various campaigns

Management
? Ensure engagement communications calendar creation adheres to the timeline and content is consumer segment and lifecycle stage sensitive
? Manage all projects related to consumer engagement as and when needed
? Implement A/B tests in campaigns for continuous improvement in reach and response rate
? Engage consumers on unplanned product/brand stories
? Execute special consumer centric campaigns above planned brand campaigns
? Review regular communications and spot opportunities for automatic triggered messages

Systems and Processes
? Exposure to CRM transactional and reporting tools preferred
? Awareness of best practice tools in the industry to make engagement more efficient

Key Relationships:
Internal: Brand Marketing, Retail, eCommerce, News Room, Digital Marking, IT

External: Agencies, Complementary brands, Vertical sites, etc

Knowledge, Skills and Abilities:
? Proven track record of creative thinking when it comes to engaging consumers
? Awareness of the ongoing trends in direct consumer communication
? Solid CRM content management experience according to brand communications and standard calendar
? CRM content adaptation experience, especially from global toolkits
? Past experience of handling omni – channel communications
? Demonstrated ability of taking initiative and influencing people

Requisite Education and Experience / Minimum Qualifications:
? Bachelors in Marketing/Business Administration preferred
? Progressive CRM experience in cosmetics, consumer goods, apparel preferred
? Good story telling skills
? Ability to work in a matrix organisation
? Fast learner, proactive working attitude and strong project management experience
? Proven ability of working with CRM agencies and generating excellent work from them 举报 分享

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.