南京招聘

Title：Product Marketing Manager
Location：Shanghai
Report to：Dept Manager

Basic requirements
Education Bachelor or Masters Degree, Business Administration would be beneficial
Seniority Over 8 years
Previous Experiences Experience in marketing, branding and new product launch skill
Languages English (Fluent), Mandarin(Fluent)
Others
(Coming Markets/ Sectors/ International Mobility) Leadership and initiative taking
Excellent interpersonal skills and communication skills
Team-working and self-motivated
Willing to understand technical depth

Job description
Task 1: Work with Product Director to identify business opportunity via fully understanding marketing landscape Incorporating marketing landscape, Consumer insights and category know how and Bridging what is needed from consumer to what is possible from technical side and be able to propose different business model scenario
Task 2: Work with product manager, technical team to define the product specification and assess the product feasibility from technical, cost and go to market capability Work with product marketing team to define the product positioning and conduct consumer test to validate the product concept
Task 3: Define the pricing strategy of different category, decide retail price and price waterfall
Task 4 Assess the business potential by running volume forecast test to assess the business return and business investment and provide to management the business risk
Task 5 Able to define the product launch model if needed with test market and lead market to validate business risk before the full launch
Task 6 Lead the product roll out nationally and able to expand the business model to other geography.

please send your CV to rachelzhu@braining.com.cn

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