高级产品营销经理
北京世纪互联宽带数据中心有限公司
- 公司规模：1000-5000人
- 公司性质：民营公司
- 公司行业：通信/电信/网络设备
职位信息
- 发布日期：2015-06-27
- 工作地点：北京
- 招聘人数：1
- 学历要求：本科
- 职位月薪：1500以下
- 职位类别：公关/媒介
职位描述
工作职责
We look for Product Marketing Manager, who will be responsible for product localization and developing Go-To-Marketing strategy, plan and further driving execution for market penetration.
The Product Marketing Manager should reach deep understanding of products, in order to define market positioning, target customer segments, and value proposition. The person should also have good marketing expertise in designing and conduct marketing campaigns according to selling circle and seasonality to elivate product awareness and drive demand, and further work with channel sales team to achieve revenue target.
Key Responsibilities:
? Provide local market need, and lead marketing feasibility assessment before bringing in any global solution products to China.
? Jointly development product Go-To-Market strategy with sales team, including target customer segments, pricing model, solution package and revenue forecast.
? Develop product Go-To-Marketing strategy, plan and drive execution, reporting and make timely adjustment in order to achieve revenue forecast.
? Lead product Go-To-Market tool kit development or localization for and sales enablement, including value proposition, selling point.
? Design and conduct integrated marketing campaigns including online and offline to drive demand generation and ensure good ROI.
? Sales enablement – timely update product selling points, differentiated value proposition, customer scenarios and case studies, and conduct training to channel sales team or selected channels.
? Work with channel marketing manager to communicate update on product feature or price, or seasonal promotion program to selected channels to boost sales.
任职资格
Requirements:
? 8+ years of software product marketing experience with at least 3 years’ experience in a field facing role
? Bachelor’s in business or marketing
? Good business acumen, passionate, strong sense of ownership, hands on and driving
? Strong skills in interacting with cross team and apply influence to reach consensus or solve problem
? Fluent communication in both oral and written in English is required
? Flexibility to travel 10%
We look for Product Marketing Manager, who will be responsible for product localization and developing Go-To-Marketing strategy, plan and further driving execution for market penetration.
The Product Marketing Manager should reach deep understanding of products, in order to define market positioning, target customer segments, and value proposition. The person should also have good marketing expertise in designing and conduct marketing campaigns according to selling circle and seasonality to elivate product awareness and drive demand, and further work with channel sales team to achieve revenue target.
Key Responsibilities:
? Provide local market need, and lead marketing feasibility assessment before bringing in any global solution products to China.
? Jointly development product Go-To-Market strategy with sales team, including target customer segments, pricing model, solution package and revenue forecast.
? Develop product Go-To-Marketing strategy, plan and drive execution, reporting and make timely adjustment in order to achieve revenue forecast.
? Lead product Go-To-Market tool kit development or localization for and sales enablement, including value proposition, selling point.
? Design and conduct integrated marketing campaigns including online and offline to drive demand generation and ensure good ROI.
? Sales enablement – timely update product selling points, differentiated value proposition, customer scenarios and case studies, and conduct training to channel sales team or selected channels.
? Work with channel marketing manager to communicate update on product feature or price, or seasonal promotion program to selected channels to boost sales.
任职资格
Requirements:
? 8+ years of software product marketing experience with at least 3 years’ experience in a field facing role
? Bachelor’s in business or marketing
? Good business acumen, passionate, strong sense of ownership, hands on and driving
? Strong skills in interacting with cross team and apply influence to reach consensus or solve problem
? Fluent communication in both oral and written in English is required
? Flexibility to travel 10%
公司介绍
世纪互联（纳斯达克：VNET）成立于1996年，是全球具有重要影响力的网络空间基础设施服务提供商，也是中国领先的第三方中立数据中心运营商之一。作为中国卓越的互联互通网络平台，世纪互联致力于提供业界领先的数据中心服务、中立的云运营及中立的混合IT服务，并率先倡导和实施IDC+重科技创新，打造具有核心技术、超大规模运营能力的网络空间基础设施运营平台。世纪互联拥有近20年的数据中心建设、运维经验，目前在全国30多个城市运营50多个数据中心， 拥有超过29000个机柜，端口容量高达1000G以上，具有优质的网络可靠性和稳定性，并提供高速的互联网及专线接入服务，是中国优秀的互联互通网络平台。
世纪互联Switch+高能数据中心，依托世纪互联在数据中心建设、连接、云服务、一站式解决方案等方面的优势，助力中国构建创新型的网络空间基础设施。目前，世纪互联已构建京津冀、珠三角、长三角三个大的数据中心集群，并实现了数据中心之间互联互通，采用SDN技术保障链路的高可靠性，形成庞大的、全连接的数据中心“大底盘”。
世纪互联Switch+高能数据中心，依托世纪互联在数据中心建设、连接、云服务、一站式解决方案等方面的优势，助力中国构建创新型的网络空间基础设施。目前，世纪互联已构建京津冀、珠三角、长三角三个大的数据中心集群，并实现了数据中心之间互联互通，采用SDN技术保障链路的高可靠性，形成庞大的、全连接的数据中心“大底盘”。