南京 [切换城市] 南京招聘南京市场/营销招聘南京市场/营销/拓展经理招聘

Regional Senior Marketing Manager

华特迪士尼英语培训(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:合资(欧美)
  • 公司行业:教育/培训/院校

职位信息

  • 发布日期:2012-09-07
  • 工作地点:上海
  • 招聘人数:1
  • 职位类别:市场/营销/拓展经理  

职位描述

Since the debut of Mickey Mouse in 1928, Disney has been the leading family entertainment company worldwide. Disney has been publishing children's books and developing English Language Learning materials for more than 80 years.


No one speaks the language of children better than Disney, and nothing captures their imaginations more than a great story. Disney English combines the art of Disney storytelling, breakthrough language learning methodology and innovative technology to inspire learners' passion for English. Since the opening of our flagship Center in Shanghai in 2008, Disney English has grown to share the gift of English with thousands of children across China. By providing an award-winning academic curriculum and engaging children with their favorite Disney stories, songs and characters; Disney English creates a fun, lively, and highly effective learning environment.


Disney English is now operating over 30 centers in 10 cities and continues to grow rapidly.

Position Overview:

As the marketing head in the region, this role is critical in marketing and identifying leads to drive the continues growth of our Disney English business in the East Region including Shanghai, Ningbo, Hangzhou, Suzhou, and Nanjing, with plans for growth in additional cities. This position will analyze specific market dynamics in this region and build appropriate strategies, campaigns and plans to deliver sales results. This position will have responsibility for a substantial budget. This position will lead a team of marketing professionals and must work extensively with external partners and vendors.


This position reports both to the Vice President, East Region and to the National Disney English Marketing Head.

Core Responsibilities:

1) Conduct market analysis in the respective region; gather and analyze market information, sales situation and competition landscape to develop the appropriate strategies and plans to deliver business objectives.

2) Understand and support national strategies and campaigns and integrate them to develop and execute regional programs and campaigns to deliver regional business objectives.

3) Partner closely with Telemarketing, national Marketing, regional sales and Center management team to ensure marketing strategy and tactics meet the needs of the business at each step in the sales process.

4) Ensure that plans reflect organizational standards and are relevant to an increasingly geographically diverse consumer base.

5) Track and evaluate marketing programs for continuous improvement. Prepare business reports and draw critical insights for actions.

6) Effectively manage external vendor partners to maximize their performance while continuing to improve marketing spending efficiency.

7) Build a high performing regional marketing team through effective coaching and priority setting and by focusing on individual career development and growth.


Job Qualifications:

  • Bachelor's Degree required.
  • 7-10 years marketing experience in multinational company
  • Past regional management experience required
  • Bi-Lingual Mandarin and English with excellent communication skills (oral, written, and public speaking)
  • Demonstrated Agency/Vendor management
  • Demonstrated ability to generate leads (both quality and quantity)
  • Ability to develop short and long range plans to drive results
  • Demonstrated leadership skills in building effective teams
  • Proven leadership skills including influence, addressing conflicting and leading change
  • Strong relationship skills with cross functional teams and multiple levels of the organization
  • Strong confidence and skills to manage multi-faceted projects, handling multiple demands and competing priorities

Personal Attributes

· A person must be equipped with a strong understanding of China Consumer market.

· Ability to work under pressure and effectively manage through stress and hitting deadlines.

· Have high sense of energy and is able to remove business blocks to deliver results.

· A good team player with excellent communication skills, able to quickly integrate in an international team.

· Have high personal integrity and credibility.

公司介绍

作为享誉世界超过80年的家庭品牌,迪士尼最经典的故事和广受欢迎的卡通明星给全球的孩子和家长带来了无限的欢乐。
过去的25年里,华特迪士尼公司制作出版了大量适合不同年龄儿童得英语教学内容,并以专业的态度和热情相继推出英语教学课程。给孩子们的英语学习带来了无限乐趣。

国内外知名的英语教育学家,儿童早教专家以及由作家,艺术家和格莱美提名音乐家组成的教程编写团队,共创世界领先教程,奠定了踏实的教学基础。

走进梦幻般的大楼,就已踏入迪士尼奇妙世界。以迪士尼故事命名的主题教室中,先进的遥控触摸屏和故事情景投影科技将孩子带入迪士尼经典故事,和他们喜欢的卡通朋友一起探索神奇的英语世界。

以歌曲、逻辑、游戏、空间等独创性学习,打开孩子的“潜能之门”,激活“语言中枢”,流利英语脱口而出,同时大幅度提高孩子的自信心,沟通能力和全球视野等综合能力。

为了带给孩子们纯正地道的英语,迪士尼选拔了一支拥有优秀教育背景和资质的外教团队。经由美国哥伦比亚大学教师学院的专业培训,所有外教均获得TEFL-C的高级英语培训证书。

辅导书,游戏卡,英语歌曲以及家长和孩子的在线课堂等一系列奥妙无穷的课后家庭互动学习,迪士尼鼓励孩子在家中与您一起分享英语乐趣,进一步提高英语驾驭能力。

As the leading family brand in the world, Disney has been entertaining children and their parents with timeless stories and beloved characters for more than 80 years.

Over the last 25 years, the Walt Disney Company has also become a recognized educational provider by developing globally successful English Language Learning materials, producing countless educational programs and delivering classroom programs with unparalleled professionalism and enthusiasm.

Disney’s curriculum has been developed with the support of an advisory board of world class academics, including internationally recognized English Language Learning Specialists and early childhood development experts. They are joined by an unparalleled content development team comprised of curriculum writers, artists, and musicians, including Grammy Award nominated songwriters, along with other experts from inside and outside China.

Engaging child-friendly content, fantastic learning environment and the Disney English Magic Theater using innovative interactive white boards with projection technology imerses children in “authentic” learning experiences by bringing them on an adventure within Disney’s timeless stories and alongside their favorite characters.

Given that all children have their own strengths and unique ways of learning, Disney has created an innovative approach that will leverage these inherent strengths to help all children learn confident and proficient English.

Disney English hires only experienced teachers with excellent educational qualifications each of whom are provided with TEFL-C training and certification, a program developed in association with Teachers’ College of Columbia University. With the help of our trainers, your child will learn authentic English with an accurate native accent.

Our program encourages children to interact, learn and have fun with their parents and friends using our rich supplementary materials, including activity books, game boards, brand new Disney English music, our parent and student online “Home Connection” portal and much more. At Disney English, learning does not stop at the classroom door.

如果您想加入到华特迪士尼大家庭,请您关注公众号“迪士尼Disney中国招聘“ 华特迪士尼招聘团队为您准备了实时更新的职位信息、迪士尼员工故事分享、职场tips、迪士尼福利大揭秘、最新的行业信息,还有互动活动大礼等着你。迪士尼的故事里,有你更精彩 。如果您对我们的职位有兴趣,可以登录浏览和投递我们的职位https://jobs.disneycareers.com/

联系方式

  • Email:wenbert.shen@disney.com
  • 公司地址:地址:span闸北区广中路857-861 号1-2 层,以及863-867 号2 层