Digital marketing manager - 500强FMCG
上海优锐人才资源服务有限公司
- 公司规模：少于50人
- 公司性质：民营公司
- 公司行业：中介服务
职位信息
- 发布日期：2015-02-24
- 工作地点：北京
- 招聘人数：若干
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：网络推广经理/主管 网站营运经理/主管
职位描述
PURPOSE / MISSION:
Contribute to the performance of China eCommerce through efficient digital marketing activities
Establish engaging eMarketing campaigns to attract consumers and optimize both conversion and transformation rate
Support local eRetailing Team by implementing a digital strategy to reach sales objectives
Share its eMarketing experience (method, tools, metrics) within the marketing community
MAIN RESPONSIBILITIES
Identify optimal consumer segment based on Flagship Store value proposition
Set-up eMarketing Plan (campaigns, SEM, SEO, Ad-banners)
Coordinate actions from X-marketing support team (product, trade, CRM, Social…)
Build traffic optimization campaign (social media, affiliate marketing)
Define and monitor business KPI’s
Provide activity reports to eBusiness Managers, sales and marketing managers
Organise training around eMarketing tools, analytics, SEM planning, and eMarketing methodology (RACE & SOSTEC)
Organise internal communication for the MKP program
Content of the Job:
Understand digital marketing and online sales strategies and operations
Knows how to drive traffic and how to measure success and failure of marketing operations
Experience & Qualifications:
-International experience
-eCommerce/eMarketing experience
-English is a must
-Knows how to reach/acquire/convert:engage consumers
-Tools: Taobao / Baidu expertise, google webmaster tools, tracking and reporting tools…
Competences:
-Training ability
-Good Communication skills
Contribute to the performance of China eCommerce through efficient digital marketing activities
Establish engaging eMarketing campaigns to attract consumers and optimize both conversion and transformation rate
Support local eRetailing Team by implementing a digital strategy to reach sales objectives
Share its eMarketing experience (method, tools, metrics) within the marketing community
MAIN RESPONSIBILITIES
Identify optimal consumer segment based on Flagship Store value proposition
Set-up eMarketing Plan (campaigns, SEM, SEO, Ad-banners)
Coordinate actions from X-marketing support team (product, trade, CRM, Social…)
Build traffic optimization campaign (social media, affiliate marketing)
Define and monitor business KPI’s
Provide activity reports to eBusiness Managers, sales and marketing managers
Organise training around eMarketing tools, analytics, SEM planning, and eMarketing methodology (RACE & SOSTEC)
Organise internal communication for the MKP program
Content of the Job:
Understand digital marketing and online sales strategies and operations
Knows how to drive traffic and how to measure success and failure of marketing operations
Experience & Qualifications:
-International experience
-eCommerce/eMarketing experience
-English is a must
-Knows how to reach/acquire/convert:engage consumers
-Tools: Taobao / Baidu expertise, google webmaster tools, tracking and reporting tools…
Competences:
-Training ability
-Good Communication skills
公司介绍
Acutalent HR Consulting Co., Ltd. is an executive search firm focusing on searching for middle to senior management positions for our European, American, and Japanese multinational company clients. Meanwhile, we provide career development plans to mid and above level customers in Acutalent’s talent pool.
Our Values: Faith Efficiency Professionalism
Core Competency:
- Comprehension of industries we served and positions we hunted
- Accessibility to assorted talent pool
- Recognition and Acceptance by talents
- Capability to match company and talent needs
@优锐人才 weibo.com/acutalent
Our Values: Faith Efficiency Professionalism
Core Competency:
- Comprehension of industries we served and positions we hunted
- Accessibility to assorted talent pool
- Recognition and Acceptance by talents
- Capability to match company and talent needs
@优锐人才 weibo.com/acutalent
联系方式
- 公司地址：上班地址：浦东