南京 [切换城市] 南京招聘南京销售管理招聘南京渠道/分销总监招聘

Trade Marketing Mgr.(500强FMCG)

上海优锐人才资源服务有限公司

  • 公司规模:少于50人
  • 公司性质:民营公司
  • 公司行业:中介服务

职位信息

  • 发布日期:2015-02-15
  • 工作地点:广州
  • 招聘人数:若干
  • 工作经验:5-7年
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:渠道/分销总监  市场通路经理/主管

职位描述

1.Promotional Planning & Execution
·Develop regional promotional plans and competitive trade offers, with involvement of sales team, to deliver annual top-line plan
·Develop trade marketing activities for customer, aligning with the brand direction
·Develop trade marketing support materials and research needed to execute the plan most effectively
·Manage the effective and efficient plan & use of agreed budget
·Monitor the execution of annual marketing and regional plans for key retails by coordinating marketing and sales operation and sales team
·Effectively communicate with sales team and customers for the designed channel programs for execution
·Deliver specific marketing materials, working with the local agency and with inputs from sales as appropriate all agreed marketing initiatives with excellence.
·Work closely with sales team to set up the shop in shop.
·Monitor progress of initiatives vs. agreed KPIs
·Monitor implementation of marketing plan elements and offers and deployment of materials developed
·Adapt plans where necessary on the basis of the KPI's
·Provide KPI report by city to DC Director
·Monitor trade spending within the agreed budget.

2.Stakeholder Engagement & Brand Awareness
·Establish and maintain excellent relationships with all stakeholders
·Constantly look for opportunities to build closer relationships with sales teams and customers, tailoring promotional plans to support business growth
·Differentiate Royal Canin brand from competition
Continually develop and share knowledge of products

QUALIFICATION
·Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs
·Strong influencing and coaching ability, imparting knowledge in a concise and effective manner
·Strong logical thinking ability, deliberate questioning in a comprehensive, thorough manner, able to maintain balance & principle persistence
·Strong ability in handling customer relations, superior negotiation ability, can solve questions & challenges encountered from work in a timely manner
·Degree in Marketing or equivalent working experience in Trade Marketing role
· Excellent knowledge of trade marketing, branding and communications in a product-centric environment, ideally in an MNC environment
· Excellent influencing skills, ability to impart knowledge and inspire others
·Strong customer relationship experience, working in close partnership with key stakeholders including customers, distributors, internal functions and suppliers.
·Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
· Fluent English and Putonghua, reading and writing

公司介绍

Acutalent HR Consulting Co., Ltd. is an executive search firm focusing on searching for middle to senior management positions for our European, American, and Japanese multinational company clients. Meanwhile, we provide career development plans to mid and above level customers in Acutalent’s talent pool.

Our Values: Faith Efficiency Professionalism

Core Competency:
- Comprehension of industries we served and positions we hunted
- Accessibility to assorted talent pool
- Recognition and Acceptance by talents
- Capability to match company and talent needs

@优锐人才 weibo.com/acutalent

联系方式

  • 公司地址:上班地址:浦东