南京招聘

Position Purpose(Overview of the position)

The Product Marketing Specialist will support the imported vehicle team in delivering forward model marketing deliverables for all imported vehicle Car programs and coordinating all marketing deliverables.


Key Roles and Responsibilities of Position


1. Support imported vehicle Car product marketing initiatives as directed by the product marketing manager. Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers.

2. Assist the product marketing manager who is the key contact for guiding and coordinating local product actions and market equations through APA approval.

3. Support the product marketing manager in their role of developing & obtaining consensus in MS&S:

- Strategic intent of the imported vehicle Car products within the China imported vehicle product portfolio

- Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy

- Brand Profiler, and integration of market brand strategy into vehicle line product assumptions

- Identifying regional markets where new products will be sold, including the integration of regional market wants into program assumptions.

- Detailed order guide with feature mixes by market.

- Future vehicle product needs and customer requirements, including use of Ford Global research tools.

- Market equation development, including market commitments to appropriate volume and revenue.

- Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions.

- Proactively support ongoing profit improvement and complexity reduction efforts.

4. Responsible for being single point of contact for all imported vehicle Car mix, rates, volumes, sales, order guides, and PDLs.

5. Lead or support special market or product studies as necessary.


Job Requirements

Education Qualification


A marketing or business degree is preferred but related work experience is equally important


No. of Years of Experience
5 years plus in related area

Professional Exposure

(Technical Skills)


Understanding of Product Development process and Marketing Deliverables



Preferred previous experiences
Knowledge of China market and premium product and brand requirements

Functional Skills


Ability to champion Marketing Sales and Service issues within the program team environment

Be a self-starter & have the ability to take responsibility for key program/study 'milestones' with supervision

Behavioral Skills


Ability to work within a diverse (culturally, functionally & geographically) environment


Special Knowledge/Skills Required
N/A


Any Others


Strong English communication skills

Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. Ford Motor Company celebrated its 100th anniversary in 2003.

Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. Presently, Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd. The current Ford brand vehicles in China include Ford Mondeo, Ford Focus, Ford Fiesta, Ford Edge, Ford S-MAX and Ford Transit.

In October 2009, Ford Motor Company moved its Asia Pacific and Africa regional headquarters to China. Ford is bringing more than 50 new vehicles and powertrains to Asia Pacific and Africa by 2015.

We promise:
To employ individuals who are most suitable for the job and to place them in positions, which provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further;
To maintain competitive compensation and benefit programs comparing to other MNC in China;
To reward people according to their jobs, their performance and their contributions to the company.
To support Ford's business in China, we are looking for talented people to join us for the positions listed.