南京招聘

TITLE : CATEGORY MANAGER /EXECUTIVE
BASE : PREFERABLY NANJING, OTHERWISE SHANGHAI
DIRECT REPORT : SENIOR CATEGORY MANAGER
NO. OF BRANDS : +300
NATURE OF BRANDS:

International brands:
such as Nike, Adidas Original, Converse, Vans, to internationally renowned street wear brands such as Stussy, as well as IT group brands such as Izzue, 5 cm, Chocolate, and
Yoho’s own in-house brands:
Lifer after life, CLOTee, Evildoer, Into The Rainbow…etc.

Responsible area:
- Men /Women /Shoes (one of mentioned categories, depends on candidate’s talent and experience)

Responsible KPI
A. Quantitative：
- company sales target (both top line margin) & inventory level
- achieve company’s direction of M:W 72:28 in 2015

B. Qualitative：
- regular Internal & market gap analysis
- customers experience monitoring
- monthly key looks driving
- regular training assessment
- seasonal orders master files maintenance
- weekly / bi-weekly trend report (both local and international)

MAIN RESPONSIBILITIES

1. REGULAR RESPONSIBLITIES
a) within the department
i. market analysis – assist Senior Category Manager in internal segment gap analysis and market segment gap analysis

？ internal segment gap analysis :
- to analyze category performance within yoho in the past 2 years and identify which are the categories that can be further developed and which are the ones to be controlled with attention to avoid over-exposure
？ market segment gap analysis :
- a much bigger scale of analysis : tools and reports will be made available either based on what are available currently and reports can be purchased if necessary. The purpose is to analyze yoho’s brand portfolio based on style clusters and gauge against the market share of the same clusters in China, so as to provide insights to Brand Development Department to target more precisely the brands to bring in (on certain segment where yoho is weak and the market is big) and vice versa
- combine market insights and translate them into OTB structuring and subsequently apply the insights in buying

？ Regular weekly trend/market report from both local and international fashion / competitors web sites and share with merchandising department.

ii. enhancement of customer experience –
？ monitor the visual merchandising of webpages from both category / brand / overall perspectives including also wordings, photography etc, setting geography of merchandise to facilitate customers’ search of products they look for, and above all, link selling, which calls for a powerful database and co-relation key word search definition
？ to analyze what can be further enhanced according to the current practice
benchmark competition
？ propose, and then execute strategies as regards how customer shopping experience on yohobuy.com can be enhanced
？ first few aspects that leave much to be desired include: product descriptions (if yoho shows expertise, how to make choices, or make customers dream about products), sizing details (across brands – how to come up with a core sizing benchmark for customers, so as to decrease product return rate and thus courier expenses), product after-care

iii. Drive coordinating looks, according to seasons, styles, hottest topics on-line, celebrities, etc.in responsible category. ( men / women/ shoes) Frequency to be fine-tuned but the initial target will be about 20 looks per month. Works closely with Trade Marketing and Promotions Department in defining the looks and makes sure that the other department executes shooting and subsequent exposure on line live up to planning and the concepts agreed by VP. Such looks in the near future will also be the main cornerstone of VM guidelines (show-window) for the off-line store to be built in 2015

iv. Assist in season OTB process
？ preferably can work with IT and Product Departments to digitalize order forms
？ share the work-load (as the second in chain of command) of attending buying meetings to make sure all orders are placed with logics, care and proper analysis (in various cities in China, Hong Kong), especially the top 50 brands
？ assist Senior Category Manager to establish a logic in buying (classification of products in terms of importance, size and color distributions, margin analysis etc)
？ consolidation of order by category by season / quarter to make sure the weight in between categories correspond to the targets set and agreed
v. Seasonal order master files maintenance
？ Responsible for the building and maintenance of the master files of over 300 brands orders.
？ Work closely with data department for the data alignment for internal meeting.

vi. Sell thru management
？ Drive buying team in boosting sell thru and inventory clearance with the perspectives of category / product type.
(e.g. need remind buying team on seasonal products sell thru ,like tee, and consult them on the allocation & clearance program proposal)
？ Assist in preparing monthly inventory update / category sell thru tracking report.
？ Work closely with data department for the data alignment for internal meeting.

vii. regular training to buying team –
？ assist Senior Category Manager in providing regular training program materials for all Brand Managers & buyers, especially during the standardization process of OTB analysis and order structuring, with the view to constructing an autonomous team with professionalism and of top-notch quality and efficiency
？ assist in working with off-line sales training team to ensure that on-line merchandising strategies are explained and imparted to sales force without discrepancies or distortion
？ as such, assist in keeping a proper product / brand launch cycle, and ensure that off-line sales force understands both the look in focus (mainly composed of Class A products) and brand values of top 50 brands, and will be able to articulate in front of customers
？ assist the off-line store trainer in execution of sales force appraisal and regular examinations

b) corporate level
- Working closely with other buying team leader to drive all KPI of both Category Management team and whole company.

SPECIFIC REQUIREMENTS
- No. 1 pre-requisite – having worked in multi-brand institutions / fashion companies such as IT, Lane Crawford for at least 3 years.
- Candidates with the mentioned background plus experiences in ecommerce operations will have competitive edge over other candidates
- Good Team Player & goal achiever
- Eloquent in speech
- University educated
- Passionate in global fashion and life-style trends
- Willing to travel frequently among different cities in China, mainly Nanjing and Shanghai
- Good numeric and analytical skills, mastery of excel

新力传媒简介
一、企业概况
YOHO!新力传媒，全称南京新与力文化传播有限公司，是一家复合型创意文化企业。致力于年轻态媒体的策划、制作与发布，包括网络、平面、电子杂志、电子商务以及新媒体等。公司于2005年4月成立，总部设立于南京建邺区河西CBD，并在北京、上海、广州，东京设立了分支机构。公司现有员工260余人，平均年龄23岁，分别从事编辑、平面动画设计、广告、网络技术、运营等工作。公司坚持“兴趣”、“能力”、“发展”的合作理念，成功从北京、上海、广州、重庆、香港，东京等地引进各类复合型人才。公司希望借鉴国内外先进的管理、沟通方式，成为内地充满活力和创造力的传媒企业代表。
 
二、公司主营业务
概述：
主营业务：多媒体平台+B2C电子商务平台
公司的主营项目都是针对于16-28岁的年轻态人群。目前，公司已成功在全国运营了：
1，《YOHO！潮流志》平面媒体项目，现已成为全国同类型杂志中发行量、广告收入、影响力排名第一的杂志，也是江苏省广告收入最高的期刊；
2，YOHO.CN网络社区项目，自2007年5月上线以来已经成为内地覆盖面最广、黏着性最强、活跃度最高的年轻人网络社区之一。
3，《YOHO!e潮流》移动互联网电子杂志项目，iphone，android客户端均已上线。
4，“有货”电子商务项目，全球文化用品销售平台上线以来已获得平均1000多万每月的销售额. 移动客户端也已上线。
目前公司已获得鼎晖投资、贝塔司曼风险投资基金,新加坡VERTEX等投资机构叁轮融资，成为内地创新企业的代表。新力传媒希望将YOHO！打造成为内地年轻人最喜爱和最值得信赖的传媒品牌。
A:媒体
《YOHO!潮流志》——是新力传媒着重打造的媒体，也是目前最成熟的媒体之一。从2005年10月创刊始，已成功发行了130余期。他是国内第一本完全原创版权的内地编辑的属于年轻人的潮流时尚杂志，读者受众定位为16—28岁年轻人群，通过正规发行渠道（报刊亭、连锁商超等）发行至全国各大中城市，每期发行量超过50万份。并且已经和瑞丽、时尚系列杂志一样，在国际广告客户、全国杂志发行商等处并列为一级媒体，深受全国年轻人的喜爱。目前《YOHO!潮流志》已成为江苏省广告收入，发行量最高的期刊。
YOHO.CN-----年轻人的网络城市（www.yoho.cn）。作为YOHO！跨媒体平台的第二个重要项目，是一个虚拟的网络交互社区，通过个人空间、兴趣小组、交互游戏等，再融入城市的概念，为年轻人提供新鲜的资讯、沟通交流、互动游戏和明星线下活动的平台。其最终目标成为国内最大的年轻人社区平台，自从2007年5月上线以来，聚集了中国大量的原创文化力量。与Nokia、Casio、Nike、Adidas、Kappa等国际知名品牌的成功合作也推动着国内的潮流文化发展。YOHO.CN已经成为内地覆盖面最广、黏着性最高、活跃度最高的年轻人网络社区之一。目前注册用户9000万，每天的独立IP约3600万，PV达到3亿。此项目还获得了2007年江苏省文化产业引导资金支持。
B:电子商务
 “有货”电子商务项目（http://buy.yoho.cn）是依托YOHO.CN社区所开发的B2C网络商城。在“有货”上线的短短一年来公司利用成熟权威的平面媒体《YOHO！潮流志》和活跃度很高的YOHO.CN----首席年轻态网络社区进行跨媒体整合推广，从刚开始的零品牌合作发展到目前近200多个品牌“入驻”销售，其中包括了LACOSTE、CASIO、IZZUE等国际潮流品牌、以及各种港台知名品牌、内地原创品牌。日营业额从当初的2000元/天，到目前已突破30万元/天。预计到12年底实现入驻品牌350个，年销售额1.2亿的目标。目前“有货”电子商务网站已是江苏最大的电子商务企业之一，并获得2009年度“中国电子商务产业十大新锐企业”称号。
薪资：公司提供有竟争力的薪酬；
福利待遇：五险+公积金+双休+免费工作餐+年度体检+其他福利（员工活动、有薪假期)等多种人性化关怀和福利；
广阔的发展空间：提供形式多样、内容丰富的员工培训。公司处于高速发展阶段，大量晋升机会虚位以待。