南京 [切换城市] 南京招聘南京市场/营销招聘南京市场/营销/拓展总监招聘

Communication Planning Director

GroupM群邑(上海)广告有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2014-05-16
  • 工作地点:广州-天河区
  • 招聘人数:1
  • 工作经验:八年以上
  • 学历要求:本科
  • 职位月薪:面议
  • 职位类别:广告客户总监/副总监  市场/营销/拓展总监

职位描述

Position Summary:

As a strategist of business team, communication planner needs to process relevant experience and expertise so as to identify and generate effective solutions to tackle client’s issues in business and communications. They are
the centre of excellence in this function and act as a bridge between client servicing team and implementation team (including specialist units)

Main Responsibilities:

Lead strategic direction and development of communications solutions for clients
- Work together with business teams and clients to establish their communications aims and objectives
- Analyse existing data, market reports and trends
- Develop, manage and analyse research projects
- Work with colleagues to develop ideas for a campaign
- Brief different supporting teams, allowing them to create effective tactical solutions
- Present ideas and conclusions to client
- Monitor the success of campaign as it runs, suggesting changes and improvements where necessary
- Analyse results

Develop initiatives to elevate overall capability and skills in strategic planning
- Coordinate communications planning training
- Drive best practice on strategic planning across different teams and offices
- Develop planning tools and standard process of planning

Requirements:

· Minimum 8 years of working experience in advertising or brand communication-related industry
· University graduation or above
· Proficiency in English
· Chinese speaking is preferable
· Profound knowledge and understanding in brand communication, advertising
· Proficiency in media planning and new media is preferred but optional
· China experience is preferred but optional
· Strong communication and collaboration skills
· Good in logical thinking and able to present ideas clearly
· Open-minded, embrace creativity and able to think out of the box
· Able to envision market and industry trends
· Able to work under dynamic environment and stressful situations;
· Able to challenges existing norms and practices

公司介绍

关于群邑

群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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联系方式

  • Email:katewan.wang@groupm.com
  • 公司地址:恒丰路399号达邦协作广场17-23层