Associate Digital Director
GroupM群邑(上海)广告有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:广告
职位信息
- 发布日期:2014-05-16
- 工作地点:广州-天河区
- 招聘人数:若干
- 工作经验:五年以上
- 学历要求:本科
- 职位月薪:面议
- 职位类别:媒介经理
职位描述
- Client Development
Client servicing and relationship management
Strategic client development of digital
Demonstrate digital leadership across key clients
Deployment of best-in-class digital implementation across client portfolio
- Quality Control & Best Practice Service Delivery
Long term digital strategy creation
Campaign strategy & planning, and integration with the wider comms
Gold Standard Display Implementation
Deployment of best-in-market targeting & tracking tools
Paid search strategy sell-through, implementation and integration (via GroupM Search)
Oversee & benchmark buying performance (via GroupM Trading)
Assist in training & up-skilling of client account teams
Deployment of measurement frameworks across clients
Management, extraction & interpretation of clients’ digital performance data
Delivery of beyond-the-banner high value services, including: digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services
Sharing of best practice with the wider Interaction community
- Talent management
Oversee the delivery of team’s day to day tasks
Work with line manager to oversee and develop team individual’s career progression
Conduct regular appraisals with designated team members
Business Development
Involvement and assistance in designated pitches
Requirements:
- 4-5 years of experience in media or interactive advertising agency
- Proven track record on the execution and development of digital strategies for clients
- Past experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
- Excellent project, people and client management skills
公司介绍
群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
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联系方式
- Email:katewan.wang@groupm.com
- 公司地址:恒丰路399号达邦协作广场17-23层