著名欧资领事馆招聘Marketing Manager (6个月)
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
Accountabilities, responsibilities and main duties:
Corporate communications and brand strategies
- To support and contribute to the development of corporate marketing, communications and brand strategies for China.
- To support the implementation and evaluation of corporate marketing, communication and brand development programmes in China.
Brand management
- To ensure the consistent use and promotion of the British Council brand in China (including, for example, brand framework, values, behaviours, processes, visual identity standards, messaging and tone of voice, etc ).
Media (eg press, TV, radio) relations
- To identify and prioritise media outlets in China; and to develop in conjunction with SBUs a relationship plan identifying responsibilities for engaging with each outlet.
- To establish, develop and manage relationships with media outlets which are of strategic importance for British Council China as a whole.
- To provide advice to SBUs on managing relationships with media outlets for which they have responsibility.
- To assist SBUs to develop appropriate competencies in media relations.
Advice to SBUs/programmes/projects
- To facilitate the success of the programmes from each SBU by providing advice and support resources to SBUs, programmes and projects on marketing, brand and communication (including KPIs/evaluation) aspects of their strategies and plans.
- To ensure that SBUs have access to appropriate support resources to enable them to implement marketing, communications and brand activities efficiently and effectively (such resources could be available from elsewhere in the global network and/or 3rd parties)
.
Financial management
- Budgeting, controlling and reporting according to British Council standard.
Other Responsibilities and main duties
- To report on risk as part of the British Council’s risk management framework.
- To develop and maintain an understanding of issues in China and the UK in relevant working areas
- To ensure accurate recording of all new business contacts in the CRM system and manage accounts as agreed with SBU lead/Area Director
- To be responsible for risk and opportunity identification and business assurance across a portfolio of projects
- To attend China office based management forums as required and to produce and issue China office-wide communications on relevant issues
- To manage recruitment, selection and induction as required with SBU leads/Area Directors and promote Equal Opportunities and Diversity as part of project planning and delivery.
- All duties are delivered in line with the British Council’s policy on Equal Opportunity and Diversity and EOD is taken into account when planning and delivering activity
REQUIREMENTS AND QUALIFICATIONS:
-4+ years Markeing experiences -Experience of media relations management; market segmentation and targeting
- Experience of B2B and B2C or Service/culture marketing
- Experience of Managing agencies
- Highly developed written and oral communications skills in both Chinese and English
Corporate communications and brand strategies
- To support and contribute to the development of corporate marketing, communications and brand strategies for China.
- To support the implementation and evaluation of corporate marketing, communication and brand development programmes in China.
Brand management
- To ensure the consistent use and promotion of the British Council brand in China (including, for example, brand framework, values, behaviours, processes, visual identity standards, messaging and tone of voice, etc ).
Media (eg press, TV, radio) relations
- To identify and prioritise media outlets in China; and to develop in conjunction with SBUs a relationship plan identifying responsibilities for engaging with each outlet.
- To establish, develop and manage relationships with media outlets which are of strategic importance for British Council China as a whole.
- To provide advice to SBUs on managing relationships with media outlets for which they have responsibility.
- To assist SBUs to develop appropriate competencies in media relations.
Advice to SBUs/programmes/projects
- To facilitate the success of the programmes from each SBU by providing advice and support resources to SBUs, programmes and projects on marketing, brand and communication (including KPIs/evaluation) aspects of their strategies and plans.
- To ensure that SBUs have access to appropriate support resources to enable them to implement marketing, communications and brand activities efficiently and effectively (such resources could be available from elsewhere in the global network and/or 3rd parties)
.
Financial management
- Budgeting, controlling and reporting according to British Council standard.
Other Responsibilities and main duties
- To report on risk as part of the British Council’s risk management framework.
- To develop and maintain an understanding of issues in China and the UK in relevant working areas
- To ensure accurate recording of all new business contacts in the CRM system and manage accounts as agreed with SBU lead/Area Director
- To be responsible for risk and opportunity identification and business assurance across a portfolio of projects
- To attend China office based management forums as required and to produce and issue China office-wide communications on relevant issues
- To manage recruitment, selection and induction as required with SBU leads/Area Directors and promote Equal Opportunities and Diversity as part of project planning and delivery.
- All duties are delivered in line with the British Council’s policy on Equal Opportunity and Diversity and EOD is taken into account when planning and delivering activity
REQUIREMENTS AND QUALIFICATIONS:
-4+ years Markeing experiences -Experience of media relations management; market segmentation and targeting
- Experience of B2B and B2C or Service/culture marketing
- Experience of Managing agencies
- Highly developed written and oral communications skills in both Chinese and English
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。