Mango / 芒果 Digital Advertising Coordinator
芒果服饰(中国)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2015-02-04
- 工作地点:上海-闸北区
- 招聘人数:1
- 学历要求:大专
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理 媒介经理
职位描述
ADVERTISING COORDINATOR CHINA
A. SOCIAL MEDIA
Define, together with the HQ, a digital/social media strategy for the Chinese market according to the brand’s values and objectives:
? Increase the brand’s awareness
? Drive traffic to the store (online and offline)
Supervise and constant follow-up of the social media agency’s daily activity and performance. Give constant feedback of their performance, new guidelines, schedule all necessary meetings so that they help us achieve our goals.
Be in constant communication with the local e-commerce team (to make sure our online activities are coordinated and coherent with the company’s global goals).
Be up-to-date of the brand’s digital/social media activities. It will be necessary a constant communication with the HQ digital team and also a close follow up of the global activities on the following platforms: Facebook, Twitter, Instagram, Pinterest, etc.
Suggest new ideas of digital/social media activities to:
? Encourage the growth of the MANGO online community (acquisition)
? Engage the existing community (loyalty)
Follow competitor’s digital and social media activities
Follow the key online KOL’s and establish a good relationship with them (bloggers, instagrammers, etc.)
Prepare all necessary reports and suggest corrective measures if necessary.
B. MEDIA CAMPAIGN: PLANNING, CONTROL, MONITORING
Responsible(together with the HQ) of the definition, planning, execution and supervision of the media campaign for MANGO in China and HK based on the national objectives as well as the needs of specific cities
? Being in contact with the media to receive proposals (magazines, OOH, digital)
? Being in contact with franchisees to find out their requirements. Supervision of franchisees opening or PR events.
? Managing opening campaigns for franchise and corporate stores.
? Plan and execute tactical actions to drive traffic to physical and online shops
? Monthly monitoring reports
? Monitore the digital campaign with the tracking platform in order to improve its performance in the following season
? Monitoring the competition
? Providing new ideas and opportunities, looking for new media and "good deals”
? Controlling the database recruitment process
? Co-branding activities
C. PR
? Nexum between MANGO HQ and the PR Agency in China.
D. CUSTOMER SERVICE
? Nexum between MANGO HQ and the Customer Service Agency in China
A. SOCIAL MEDIA
Define, together with the HQ, a digital/social media strategy for the Chinese market according to the brand’s values and objectives:
? Increase the brand’s awareness
? Drive traffic to the store (online and offline)
Supervise and constant follow-up of the social media agency’s daily activity and performance. Give constant feedback of their performance, new guidelines, schedule all necessary meetings so that they help us achieve our goals.
Be in constant communication with the local e-commerce team (to make sure our online activities are coordinated and coherent with the company’s global goals).
Be up-to-date of the brand’s digital/social media activities. It will be necessary a constant communication with the HQ digital team and also a close follow up of the global activities on the following platforms: Facebook, Twitter, Instagram, Pinterest, etc.
Suggest new ideas of digital/social media activities to:
? Encourage the growth of the MANGO online community (acquisition)
? Engage the existing community (loyalty)
Follow competitor’s digital and social media activities
Follow the key online KOL’s and establish a good relationship with them (bloggers, instagrammers, etc.)
Prepare all necessary reports and suggest corrective measures if necessary.
B. MEDIA CAMPAIGN: PLANNING, CONTROL, MONITORING
Responsible(together with the HQ) of the definition, planning, execution and supervision of the media campaign for MANGO in China and HK based on the national objectives as well as the needs of specific cities
? Being in contact with the media to receive proposals (magazines, OOH, digital)
? Being in contact with franchisees to find out their requirements. Supervision of franchisees opening or PR events.
? Managing opening campaigns for franchise and corporate stores.
? Plan and execute tactical actions to drive traffic to physical and online shops
? Monthly monitoring reports
? Monitore the digital campaign with the tracking platform in order to improve its performance in the following season
? Monitoring the competition
? Providing new ideas and opportunities, looking for new media and "good deals”
? Controlling the database recruitment process
? Co-branding activities
C. PR
? Nexum between MANGO HQ and the PR Agency in China.
D. CUSTOMER SERVICE
? Nexum between MANGO HQ and the Customer Service Agency in China
公司介绍
芒果(MANGO)是一家设计、生产并销售服装和配饰的跨国时尚品牌。现在,我们有四个不同的系列:女装、男装、童装和大码服装。我们的总部在巴塞罗那,在100多个城市有超过2000家店铺,并有超过10000名员工。
我们拥有一个富有动感、积极向上,能够适应并推行改革的灵活的团队。如果你喜欢承担职责,分享经验并发展专业技能,那么你就是我们的一员了!诚邀你加入MANGO团队并帮助我们实现我们共同的目标:在世界每个城市展示我们的风采!
We are a fashion multinational brand which designs, manufactures and markets clothing and accessories. Currently we have four different lines: Woman, Man, Kids and Violeta by MANGO. We have a store network of over 2500 stores in 105 countries with more than 13000 employees working in our stores and our headquarter is in Barcelona.
The secret of our company is having a motivated and flexible team that is able to adapt to and promote changes. If you like taking responsibility, sharing skills and developing professionalism, then you are one of us. Join the MANGO team and help us achieve our common goal: to be present in every city in the world.
我们拥有一个富有动感、积极向上,能够适应并推行改革的灵活的团队。如果你喜欢承担职责,分享经验并发展专业技能,那么你就是我们的一员了!诚邀你加入MANGO团队并帮助我们实现我们共同的目标:在世界每个城市展示我们的风采!
We are a fashion multinational brand which designs, manufactures and markets clothing and accessories. Currently we have four different lines: Woman, Man, Kids and Violeta by MANGO. We have a store network of over 2500 stores in 105 countries with more than 13000 employees working in our stores and our headquarter is in Barcelona.
The secret of our company is having a motivated and flexible team that is able to adapt to and promote changes. If you like taking responsibility, sharing skills and developing professionalism, then you are one of us. Join the MANGO team and help us achieve our common goal: to be present in every city in the world.
联系方式
- Email:yue.shen@mango.com
- 公司地址:地址:span上海市徐汇区淮海中路999号上海环贸广场iAPM