CRM Campaign Analyst Team Lead(职位编号:Luxottica000544)
陆逊梯卡(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2014-05-06
- 工作地点:上海
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位月薪:面议
- 职位类别:客户关系经理/主管
职位描述
General overview:
-Building a strong professional relationship with overall CRM Team and providing support for Customer Anaytics Manger (Australia).
?-Reporting on Customer Analytics and Adhoc Data requests.
?-Managing 2 x CRM Campaign Analysts (China).
Mainly Roles and Responsibilities:
1. SAP CRM Campaign Management
?-Functional understanding of SAP CRM, specifically campaign management.
?-Expert in all database attributes.
?-Ability to set up and extract customer data for campaigns.
?-Responisble for communicating/building relationships with CRM Campaign Managers, whilst providing technical support and solutions.
?-Ensure that data extraction/reporting timings are met.
2. Reporting and analysis
?-Deliver quality assurance for campaign reports- understand campaign success and learnings, and provide actionable insights.
-Understand reporting metrics:
Direct Response
Inferred Response
Total Response
CWU Sales
Uplift on Control
Statistical Significance
Return on Marketing Investment (ROMI)
Customer Profiling/Segmentation.
Indexing.
Manage adhoc data requests.
Understand and provide reporting on multiple
Customer Analytics Reporting requests:
Data Capture Reports
Customer Number Reports
Campaign Sales Reports.
Incremental Sales Reports
Customer Type Reports.
CES Reporting.
3. Team Leader
-Lead and develop Campaign Analysts (China).
-Ensure quality assurance across the team.
-Communiacte team success/problems with Customer
Analytics Manger (Australia).
-Develop strategies to improve team processes.
4.Key Stakeholders
-SAP CRM Campaign Analysts (China).
-Customer Analytics Manager (Australia).
-CRM Campaign Managers (Australia).
-IT/BI Team (China).
5. OHS Responsibility
Ensure compliance with all responsibilities as per Luxottica’s occupational health and safety (OH&S) policies and procedures, as well as occupational health and safety, and rehabilitation legislation.
任职资格:
Knowledge & Skills required:
1.Ability to lead and develop a team of 2 x Analysts.
2.Advanced analytical, data and project management skills.
3.Strong attention to detail (data auditing in particular) and analytical skills.
4.Exposure to developing direct marketing insights for campaigns (DM, eDMs, websites), segmentation analysis.
5.Knowledge of database software, in particular SAP .
6.Advanced user of Microsoft Excel.
公司介绍
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.
A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.
A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/
50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利,创建于1961年,50年来一直生产和销售优质、时尚的眼镜。如今,陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店,旗下拥有及代理30多个国际著名品牌。
让人才闪耀的文化—“星计划”
为了帮助员工取得成功,并在其领域独当一面,陆逊梯卡创建了名为“星计划”的人才发展项目,提供一系列专业培训方案,提升商店管理的品质和对突出业绩的肯定。
一颗回报的心—OneSight
陆逊梯卡相信,视力保健对每个人来讲都可以成为现实。因此,我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体,旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/
联系方式
- 公司地址:上海市徐汇区陕西南路288号环贸广场二期26楼 (邮编:200031)