全球知名外企招Digital Content Specialist
科锐国际人力资源（北京）有限公司
- 公司规模：1000-5000人
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-02-27
- 工作地点：大连
- 招聘人数：若干
- 工作经验：一年以上
- 学历要求：大专
- 职位类别：电子商务专员 网站编辑
职位描述
To support the Digital Transformation of our Marketing and Communications function in the growth markets unit, the Digital Content Specialist will be part of the high-impact GMU Digital Services Center team in Bangalore, India.
The Digital Content Specialist may be a GMC employee or contracted through the ITSO or the Agency. The role of the content specialist will be to primarily work with the Search & Web Optimization team and/or the Social Conversation management teams to ensure the content/digital assets are fresh, relevant and aligned to the customer’s buying stage.
The content specialist will be responsible for leveraging global content and localizing it for the GMTs and curating it for the specific purpose, and in cases where we have gaps in content assets from global teams to engage in the creation of GMT-specific content.
Specific Responsibilities
? Drive content creation and management across XXX websites and associate social channels to generate interest/demand for XXX growth plays – keyword optimized content
? Conceptualize content formats for multiple digital platforms – content curation; Build content infographic formats and systems
? Convert XXX content into experience stories (digital storytelling) that can be adapted for multiple channels and form factors
? Manage ECM content management system
? Publish Content Calendars and create content delivery SLA's (content formats across XXX.com and multiple social channels) by working with global, ITSO, WPS, agency partners and others.
? Recreate XXX content from assets ( eg IBV)....into content relevant for multiple social/ digital channels
? Build content asset inventory for re-use and engage in education and training of GMT marketing and communications professionals.
Skills & Experience Required
? Deep understanding of multimedia content formats (mobile content is different from web content)
? Core expertise in written English, in editing written content (experience as a a sub editor in a news/ journalist capacity) and creating keyword analyzed content.
? Skilled in repurposing (rewrite/ redraft/ recraft) - content for website. and multiple social channels
? Experience in Ability to deploy keyword analysed content.
? Ability to synthesize content visually.
? Some journalist work experience is preferred (e.g.,, worked for online news portals)