南京招聘

JOB OVERVIEW:
As a Marketing Analytics Director, you will be responsible for providing leadership, fostering teamwork, ensuring best in class marketing effectiveness analytics for an iconic, leading international beauty brand in China. The aim is to build a comprehensive econometrically driven ROI measurement and tracking program, enabling the creation of group wide knowledge and optimization, ultimately improving returns on marketing spends. The role is of the highest profile and will require both strategic and tactical onus.

So what’s so special about this job on this brand?

1) As a strategically important client to Mindshare, it would provide you immediate exposure to International culture and visibility, as well as International mobility opportunities in the mid to long-term future.
2) Your client is one of the world’s most iconic international beauty brands with one of the largest media spends in China
3) The China media market is dynamic and has already become the brand’s third largest market behind France and the US.
4) You’ll be a key and critical member of a broader WPP team that services this account – and will have insight and input into the holistic communications strategy and creative development process, insight and research and every aspect of campaign planning.

DAY TO DAY JOB RESPONSIBILITIES:
? Be the leader for the marketing effectiveness organization. From managing and inspiring the marketing effectiveness team, advising and consulting with the internal planning and strategic teams to leading the client on ways to improve their marketing effectiveness
? Confidently present and participate in client meetings in English & Mandarin, both having and articulating a clear POV.
? Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute tasks required to fulfill our analytics requirements with high quality and consistency.
? Manage the team day-to-day acting as a mentor to junior employees, conduct annual and interim appraisals of team members in a thorough and professional manner on or immediately prior to the due date.
? Continuously work with the clients to arrive at the best process/systems for managing their business
? To be part of new business pitches and provide insightful and comprehensive communication solutions

JOB REQUIREMENTS
Job Skills & Requirements:

? Experience in utilizing statistics, econometrics, research techniques, and experimental procedures to extract marketing and consumer insights
? At least 8 years experience of relevant consulting, research or media industry experience at all levels of agency-client relationship.
? Must have had exposure to and experience in the entire research, planning and implementation process.
? You have good communication skills both in English & Mandarin, strong selling skills and strong on numeracy.

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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