Online Marketing Manager
花旗银行（中国）有限公司
- 公司规模：5000-10000人
- 公司性质：外资(欧美)
- 公司行业：银行
职位信息
- 发布日期：2013-09-18
- 工作地点：上海
- 招聘人数：若干
- 职位类别：银行卡、电子银行业务推广
职位描述
DESCRIPTIONS
As the Unit Head for Online Marketing, you are responsible to drive the usage and offload initiatives to promote the Citibank Online and Mobile banking services to both new to bank and existing banking customers.
On top of increasing the usage of our online banking services, you are responsible to expand the usage of our e-services such as:
1. Driving revenue through the channel by cross-/up-sell sub-products such as EPP, ALOP and any upcoming
2. Expand the scope of credit card usage through e-commerce, online rewards redemptions, activation program and others
3. Digitization: acquiring and converting existing customers from physical statement to electronic statement, executing eWelcome Pack and customer on-boarding
4. Global view of accounts, international fund transfer: driving globality of Citibank Online through the use of online banking channel
5. Enhancing usage, transfers & payments propositions: extending the reach of bank wide usage & payments programs to the Internet & Mobile segment
6. Citi Alerts: driving the use of Citi Alerts services to our customer base to offload quick service enquiries such as checking account balances, receiving alerts, etc
7. Building e-quotient database: lead initiatives to enrich customer database by registering their emails, mobile numbers and other mean of digital contacts
Your fit to the role are assessed and measured across your experience in strong digital marketing experience, consumer behavior-driven and being organization savvies to drive continuous successes for Citibank.
KEY RESPONSIBILITIES
? Responsible to deliver and/or over-achieve the business plans assigned, which includes penetration of eStatement, Citibank Online users, Citi Mobile users, Citi Alerts, Usage contribution and new businesses in time to come
? Drive development and implementation of Internet marketing strategies and innovations with your manager, product/channel manager to identify growth opportunities
? Responsible to marketing budget management and delivering end-to-end superior customer experience
? Collaborate with marketing team for business development with external business partners e.g. online co-marketing initiatives
? Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management
? Working cross-departments such as colleagues from sales & distribution channel, branch & frontline officers and call center officers (Citiphone)
? Managing the data analytics that measure the effectiveness of the channel, initiatives and expenses
SKILLSET / EXPERIENCE REQUIREMENTS
? Broad internet business knowledge and customer focus with a strong concentration in marketing communications
? Excellent verbal and written communication skills including presentation creation and delivery
? Excellent facilitation, execution and management skills required to carry through production works on both online and offline communication materials
? Excellent people and organizational skills required
? Expert level proficiency in analyzing & utilizing MIS data to make fact-based recommendations to improve overall strategies
? Strong interpersonal skills, absolute team players and negotiators
As the Unit Head for Online Marketing, you are responsible to drive the usage and offload initiatives to promote the Citibank Online and Mobile banking services to both new to bank and existing banking customers.
On top of increasing the usage of our online banking services, you are responsible to expand the usage of our e-services such as:
1. Driving revenue through the channel by cross-/up-sell sub-products such as EPP, ALOP and any upcoming
2. Expand the scope of credit card usage through e-commerce, online rewards redemptions, activation program and others
3. Digitization: acquiring and converting existing customers from physical statement to electronic statement, executing eWelcome Pack and customer on-boarding
4. Global view of accounts, international fund transfer: driving globality of Citibank Online through the use of online banking channel
5. Enhancing usage, transfers & payments propositions: extending the reach of bank wide usage & payments programs to the Internet & Mobile segment
6. Citi Alerts: driving the use of Citi Alerts services to our customer base to offload quick service enquiries such as checking account balances, receiving alerts, etc
7. Building e-quotient database: lead initiatives to enrich customer database by registering their emails, mobile numbers and other mean of digital contacts
Your fit to the role are assessed and measured across your experience in strong digital marketing experience, consumer behavior-driven and being organization savvies to drive continuous successes for Citibank.
KEY RESPONSIBILITIES
? Responsible to deliver and/or over-achieve the business plans assigned, which includes penetration of eStatement, Citibank Online users, Citi Mobile users, Citi Alerts, Usage contribution and new businesses in time to come
? Drive development and implementation of Internet marketing strategies and innovations with your manager, product/channel manager to identify growth opportunities
? Responsible to marketing budget management and delivering end-to-end superior customer experience
? Collaborate with marketing team for business development with external business partners e.g. online co-marketing initiatives
? Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management
? Working cross-departments such as colleagues from sales & distribution channel, branch & frontline officers and call center officers (Citiphone)
? Managing the data analytics that measure the effectiveness of the channel, initiatives and expenses
SKILLSET / EXPERIENCE REQUIREMENTS
? Broad internet business knowledge and customer focus with a strong concentration in marketing communications
? Excellent verbal and written communication skills including presentation creation and delivery
? Excellent facilitation, execution and management skills required to carry through production works on both online and offline communication materials
? Excellent people and organizational skills required
? Expert level proficiency in analyzing & utilizing MIS data to make fact-based recommendations to improve overall strategies
? Strong interpersonal skills, absolute team players and negotiators
公司介绍
About Citi China
Citi first established an office in China in May 1902, in Shanghai. On 2nd April, 2007, Citibank (China) Co., Ltd. was officially launched as one of the first foreign banks locally incorporated in China. On 23rd April, 2007, Citibank (China) Co., Ltd. became one of the first foreign banks to offer RMB services to Chinese residents.
Citi currently has branches and sub-branches in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Hangzhou, Nanjing, Guiyang, Wuxi, Changsha and Dalian, operating and offering corporate banking business as well as consumer banking business.
关于花旗中国
花旗在中国的历史可追溯至一九零二年五月。2007年4月2日，作为首批成功转制本地法人银行的外资银行，花旗银行（中国）有限公司正式成立。2007年4月23日，花旗银行（中国）有限公司成为首批正式对中国境内公民开展人民币业务的外资银行之一。
目前，花旗银行（中国）分别在北京、上海、广州、深圳、天津、成都、重庆、杭州、南京、贵阳、无锡、长沙和大连设有分支行,开展企业银行业务和零售银行业务。
Our business is expanding rapidly and we are looking for highly qualified, ambitious individuals wishing to progress to the highest levels of their personal career development in Citibank.
We provide challenging and rewarding career opportunities with the vacancy:
The successful candidate will be provided with superior career development opportunities and a competitive remuneration package. If you are interested in being considered for the position please send your CV ( in English & Chinese) to us.
严正声明:
花旗银行（中国）有限公司（包括其任何分支机构，以下简称“花旗银行”）在招聘过程中不会向任何应聘者收取报名费、中介费或手续费等任何费用，亦从未授权任何代理机构或个人代表花旗银行收取该等费用；
应聘者如遇到冒用花旗银行发布的招聘信息，或对招聘信息有任何疑问，请通过查询花旗银行英文招聘网站**********************/careersection/2/jobsearch.ftl?lang=en或中文招聘网站**********************/careersection/2/jobsearch.ftl?lang=zh-CN 进行核对确认；花旗银行在此提醒各求职者在查阅招聘信息时注意辨别真伪，谨防上当受骗；对于非花旗银行发布招聘信息所导致的任何后果，花旗银行将不予承担任何责任；
对于未经花旗银行正式授权而以花旗银行的名义发布虚假招聘信息的任何机构及个人，花旗银行将保留追究其法律责任的权利。
Citi first established an office in China in May 1902, in Shanghai. On 2nd April, 2007, Citibank (China) Co., Ltd. was officially launched as one of the first foreign banks locally incorporated in China. On 23rd April, 2007, Citibank (China) Co., Ltd. became one of the first foreign banks to offer RMB services to Chinese residents.
Citi currently has branches and sub-branches in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Hangzhou, Nanjing, Guiyang, Wuxi, Changsha and Dalian, operating and offering corporate banking business as well as consumer banking business.
关于花旗中国
花旗在中国的历史可追溯至一九零二年五月。2007年4月2日，作为首批成功转制本地法人银行的外资银行，花旗银行（中国）有限公司正式成立。2007年4月23日，花旗银行（中国）有限公司成为首批正式对中国境内公民开展人民币业务的外资银行之一。
目前，花旗银行（中国）分别在北京、上海、广州、深圳、天津、成都、重庆、杭州、南京、贵阳、无锡、长沙和大连设有分支行,开展企业银行业务和零售银行业务。
Our business is expanding rapidly and we are looking for highly qualified, ambitious individuals wishing to progress to the highest levels of their personal career development in Citibank.
We provide challenging and rewarding career opportunities with the vacancy:
The successful candidate will be provided with superior career development opportunities and a competitive remuneration package. If you are interested in being considered for the position please send your CV ( in English & Chinese) to us.
严正声明:
花旗银行（中国）有限公司（包括其任何分支机构，以下简称“花旗银行”）在招聘过程中不会向任何应聘者收取报名费、中介费或手续费等任何费用，亦从未授权任何代理机构或个人代表花旗银行收取该等费用；
应聘者如遇到冒用花旗银行发布的招聘信息，或对招聘信息有任何疑问，请通过查询花旗银行英文招聘网站**********************/careersection/2/jobsearch.ftl?lang=en或中文招聘网站**********************/careersection/2/jobsearch.ftl?lang=zh-CN 进行核对确认；花旗银行在此提醒各求职者在查阅招聘信息时注意辨别真伪，谨防上当受骗；对于非花旗银行发布招聘信息所导致的任何后果，花旗银行将不予承担任何责任；
对于未经花旗银行正式授权而以花旗银行的名义发布虚假招聘信息的任何机构及个人，花旗银行将保留追究其法律责任的权利。
联系方式
- 公司地址：地址：span花园石桥路33号花旗集团大厦