南京招聘

Position Summary:

The Campaign Manager ensures delivery of information that drives our client’s business. The Campaign Manager manages a team which translates the client marketing requests into actual output files that will touch the clients’ customers or prospects. The Campaign Manager requires knowledge of both marketing and technical database system/campaign management software.

Position Responsibilities:

· Manage a small team of campaign analysts, coordinating tasks and activities associated with campaign development and execution

· Interface directly with client teams, address and manage client requests and communicate status – in person and via phone and email

· Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control

· Be able to do hands-on work on Campaign development/Execution

· Demonstrate a deep understanding of CRM system, including in-depth analysis of the data model and database

· Ability to interpret business requirement to database language, identify correct data models, customer segmentation

· Manage the campaign process in compliance with contractual Service Level Agreements

· Plan, coordinate and manage campaign tasks with the database team and communicate status

· Capable of completing campaign activities individually

· Track and monitor campaign results, resolve issues and report status to the Account Management team

· Obtain client signoff on campaign specification

· Document and train other team members to perform campaign execution role

Position Qualifications:

· Bachelors degree in Information Systems, Business Management, or related field, Master’s preferred

· Must have excellent oral and written English communication skills

· Must have 3-5 years relevant experience

· Small team management experience

· Experience with Microsoft Word and Excel

· Basic understanding of set logic required

· Detail-oriented and organized - able to balance changing workload

· Excellent verbal communication and comprehension skills

· Willing to work under pressure.

· Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.

· Experience in the following a big plus:

o Direct Marketing Campaign Management

o Campaign Management tools: (SAS Marketing Automation, Alterian, Unica)

o SQL for data analysis - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.

o Work Queue management software (Team Track, Jira, etc.)

o File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.)

o Microsoft Access

Merkle Inc，领跑全美的整合客户营销专家。公司创立于1971年，总部设在美国首都大华府地区，全公司1500多名员工分布在全美13座城市，以及英国伦敦和中国上海。Merkle已为全球超过150家的国际500强企业提供咨询服务，涉及行业包括汽车、多渠道零售、保险、金融服务、抵押贷款、商业银行业务、信用卡业务、非盈利性基金募集、消费品包装行销、生物制药和旅游休闲等领域。为满足客户的快速成长需求，公司于2009年初起拓展部分核心业务到中国，为全球和本土企业提供客户关系市场营销服务，主要业务包括：市场营销策划、客户关系管理、统计建模和分析，数据处理分析、数据库开发、管理和服务。