南京招聘

OVERVIEW

Department:

Media Buying Department

Business unit:

GROUP China

Job Title:

Media buying executive

Profile category:

Marketing

Role Purpose

Assist media buying manager to achieve HQ cost management target and provide media planning consultation to each brand, which will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.

ACCOUNTABILITIES

Key
Accountabilities (max 8)

Key Activities (max 4 per accountability)

% Time on tasks

1. Media Planning

§ Coordination of media buying plan according to Group guidelines

§ Working with line manager to propose media strategies according to all brands objectives and budgets

§ Working with brand team to identify the target audience for a particular media campaign and propose how best to communicate to that audience

§ Assist to line manager to prepare competitor review at group level

30%

2. Media Purchasing

§ Coordination of rate conditions and maintain them in the media cost benchmarking system

§ Assist to review the rate conditions meet HQ policy

§ Assist to review the APO and follow up with company process

§ Follow up with daily media buying implementation works

40%

3. Vendor Management

§ Close collaboration between SG brands, agency and editors

§ Assist media buying manager to develop the campaign and research how it will be most effective for all the brands with fully leveraging agency’s resource

20%

4. Customer Relationship

§ Liaising and building relationships with all brands

§ Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences

§ Working on a range of brand accounts at the same time, often juggling various projects and deadlines

10%

Necessary Knowledge and Experience to be able to do the job

§ 4 Years of experience in related field at least

§ Solid media planning skill and sense of cost negotiation skills

§ Good communication skill with multi-brands

§ Sociable and details oriented

§ Team work spirit and work well under pressure

§ Have the sense of urgency

§ Chinese and English fluent is wanted

Education and Certification Requirements

§ Have a degree in advertising, liberal arts, marketing, or business administration.

Job Specific Technical Requirements

§ Project management

§ Previous experience in 4A media agency or in-house media department is useful preparation for the job.