南京招聘

DESIGNATION:

External Communication Manager

DEPARTMENT:

Communications

REPORTING: Location:

Communication Director

Shanghai office (1 person)

PRIMARY RESPONSIBILITIES:

Product communications projects

· develop product communications strategic plan to support the marketing objective

· new product launch communications

· leverage any brand communication opportunity both internally and externally to further build brand equity

· disease and product & treatment knowledge education among public through effective PR campaign

· project budget review and control

Product crisis and issue management plan

· develop crisis communications plan in line with brand strategy in time of issues/crisis

· prepare issue mapping and Q&A protocol for each brand

· Issue management SOP and media policy training in each brand team

Product media relations

· develop and manage strategic media relations

· maintain and expand media database and reach

· ongoing media educational events and interviews

Support corporate communications team on ad hoc projects if needed

QUALIFICATION

University degree or above, communication, journalism, language medicine is preferred.

Business awareness: good understanding on company strategies and business focus

Communication and interpersonal skills (with both internal and external parties)

Project management: planning, execution, agency management, creativity, cross-function coordination.

Language skill: speaking, writing and editing in both Chinese and English.