南京招聘

职位描述
Brand Manager


JOB PROFILE Location: Shanghai
Reporting to Marketing Director, your responsibilities will include:-
· Effective NPD implementation
? Pricing strategy: RSP & Invoice Price? Post-launch analysis and report? NPD launch plan ? NPD launch presentations to the distributors
· Consumer Understanding
? Trends and attitudes / market research? Usage and attitudes / brand and product awareness? Market trends analysis? General consumer behavioural trends
· Communication - ATL
? Develop communication strategy and plan? Develop PR strategy and manage PR activities? Media Plan?
· Promotions
? National promotional strategies and time plan? National promotional SKUs? Promotional effectiveness analysis? Budgetary control
· Customer Focus
? Use of EPOS data? Use of internet data? Use of AC Nielsen Data
· General
? Sales Forecasting of new products ? Market audit: RSP monitoring, distribution audit? Competitor intelligence

The ideal applicant will have the following experience:-
· Approximately five years experience in consumer goods marketing
· Will have come from FMCG well known international company and will have received excellent training
· Will be experienced in PR and media planning
· Good English

KNN Consulting上海恒泰人力资源有限公司在人力资源管理咨询和招聘咨询方面有很多经验，我们致力于服务世界顶尖公司，行业领先企业，也同时为发展迅速的中型企业提供我们的专业服务。我们通过对客户公司的组织结构、相关业务和具体职位的研究，能够很好地与企业及候选人进行沟通，满足不同公司对不同种类高级人才的需求。
我们的猎头咨询顾问拥有多年的从业经验和外资工作背景，深刻理解中国的行业规范，能够很好的理解客户和候选人的需求，并为很多大中型公司提供完善的中高端人才搜寻服务。
我们的顾问团队具备丰富经验，中高端专业人才库超过50万人，覆盖全国一、二级城市。我们在业界享有良好的声誉和口碑。
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