南京招聘

Responsibility:
? To initiate and establish TENA retail/homecare business plan in China.
? To strengthen TENA market share and brand equity in China.
? To roll out new TENA campaign with defined action plan
? To ensure that the overall strategy and goals of TENA China are translated into local action plans with established KPIs.
? To obtain TENA consumer preference and insights through researches.
? To secure store and distributors' loyalty of TENA products.

Main Tasks:
? Work with cross-function team to develop new product launch and deliver concept, internal & external research, package, bureau test, price, forecast, communication material, sales brief, launch plan & promotion, and conduct post-launch analysis
? Involve in PR campaign and closely work with agencies to work out a feasible proposal in line with TENA brand guideline and strategy, and monitor execution quality to support brand development in China.
? Utilize MKT tools to facilitate TENA business target achievement and guarantee effective and efficient A&P spending.
? Involve and steer China TENA consumer research to obtain consumer insights and behavior.
? Establish annual business plan.
? Act as "brand ambassador" to promote inco category and brand awareness into distributors, KOL, media, etc.
? Provide coach to subordinator.

Key Performance Indicators:
? Achieve net sales China TENA retail/homecare and market share targets
? Achieve overall China TENA profitability in both GC/EBIT levels.
? Establish TENA overall communication platform.
? Secure A&P efficiency and budget according to defined business plan.
? Quality of monthly business review presentation
? Development of TENA brand awareness among consumers.
? Set up tracking KPIs for China TENA retail/homecare to drive business focus.
Key relationships:
Internal:
? Global Inco category team
? Sales
? Supply chain
? PD&I
? Finance
? Direct MKT team
? Product Specialists and Institution team
? Professional MKT Manager
? Inco marketing/product managers in the region
External:
? Advertising agency and Media agency
? Market research agency
? Promotion and design houses
? PR agency
? Distributor partners
? Government bureaus

Qualifications
Functional skills:
? Experience in the Marketing Position of FMCG for at least 5 years, in multi-national company preferred.
? Proven track in product development, launch planning, consumer research, PR, promotion and communication/advertising, budget/business plan
? Familiar with strategy setting, business planning and budgeting tasks
? Familiar with long term brand equity management
? Sensitive in responding consumer demands
Personal skills:
? Team Player and good interaction with other functions
? Fast learner
? Creative thinking
? Holistic view, strategic mindset, visionary
? Structured and able to work independently
? Willing to take initiatives in exploring new solutions
? Passionate and committed
Management skills:
? A university degree is essential
? Fluent in English & Mandarin
? Good presentation and communication skills
? Good analytical skills, strong in dealing with numbers.

KNN Consulting上海恒泰人力资源有限公司在人力资源管理咨询和招聘咨询方面有很多经验，我们致力于服务世界顶尖公司，行业领先企业，也同时为发展迅速的中型企业提供我们的专业服务。我们通过对客户公司的组织结构、相关业务和具体职位的研究，能够很好地与企业及候选人进行沟通，满足不同公司对不同种类高级人才的需求。
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