南京招聘

Social Media Specialist

We seek a highly a motivated individual with experience and fanatical passion for fashion, blogging, micro-blogging and community participation leadership. The successful candidate will join our communication team to oversee and contribute recurrent content to holistically support our brands online development and brand awareness.

Qualifications and Experience

-Has a bachelor’s or associates degree in fashion, advertising, marketing, communications or related.
-Has work experience or training in fashion PR, advertising, online marketing or similar field within the fashion industry.
-Demonstrated understanding of fashion industry and their marketing strategies. Find out, develop and metric a bespoke social media strategy.
-Understands social media universe including Weibo,Youku, Wechat, Flickr, Forums, Wikis, blogs,wordpress etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
-Proficient with Microsoft Office products.
-Understands the power of feed marketing and documented immersion in social media, most importantly passionate about fashion
-Experience sourcing and managing content development and publishing
-Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
-Discretion to identify threats and opportunities in user generated content
-Knowledge of search engine optimization-think including basic keyword research. We name and tag our posts based on research.
-Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment

Essential Duties and Responsibilities

? Interact with our customers to align unselfish service of their needs, with our corporate objectives
? Be the eyes and ears of our brand as if your own reputation depended on it
? Build and maintain our content distribution network by way of social media channels
? Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
? Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
?Create content for feeds and snippets in various social media sites.
?Conduct keyword research including cataloging and indexing target keyword phrases
?Optimizing tags, on our feeds, sharing sites likeWeibo/Tuding/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
?Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
?Manage and track link building campaigns, coordinated with all facets of our business.
?Create and update daily, weekly and monthly reports
?Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

inditex，全球最大时装分销集团之一，在欧洲、美洲、亚洲和非洲88个国家拥有超过6300余家专卖店。除了最大的零售连锁zara之外，inditex还拥有pull&bear、massimo dutti、bershka、stradivarius、oysho、zara home和uterqüe。我们独特的管理经营模式立足于创新和灵活多变，时装愿景则基于创造和优质设计，再加上快速响应市场需求的能力，使我们能够在国际上迅速扩张并卓越推动了各种商业观念的发展。携手全球超过120,000名优秀员工，我们致力于为数以百万的人们点亮时尚之窗。我们热爱我们的事业，我们寻求简单的解决方案，我们愿意不断学习，而且我们坚信我们每天都在进步！现在，我们寻求志同道合的你加入。如果你热爱时尚、充满活力、乐观向上而又不畏挑战就赶快加入我们吧！


第一家zara(www.zara.com)门店于1975年在西班牙拉科鲁尼亚开设，目前已拥有2000多家店遍布世界88个市场主要城市的商业中心。zara在国际上的成功清楚地表明时装文化无国界。凭借一支拥有200多名专业人士的创作团队，zara的设计过程紧跟大众口味。各店铺将信息传递给设计团队，让他们了解顾客的所想所需。各项活动（设计、生产、物流和公司自营店的销售）的垂直整合意味着，zara能够灵活而快速地适应市场变化。其模式以连续不断的产品创新为特色，特别注重店铺设计、店铺橱窗和室内装饰，并且店铺都坐落在主要购物区的***位置。zara公司总部位于拉科鲁尼亚的阿尔特依索。

massimo dutti（www.massimodutti.com）成立于1985年，在1991年被inditex收购。今天，它在65个市场拥有超过673家的店铺。massimo dutti为***、***和儿童提供高质量的国际时装，系列包括优雅知性的都市时装和休闲便装等各类型服装。massimo dutti的总部位于巴塞罗那的托耳德拉。

pull&bear（www.pullandbeasr.com）是由inditex集团在1991年创立的品牌。品牌自创建伊始，便致力于满足年轻人的时尚需求，以引领便装、休闲装的潮流而闻名。pull&bear期望向顾客提供更多超出服饰销售的服务。因此除了服装、饰品和化妆品之外，连锁店还在店铺中开辟一个以复古潮流为主题的特殊空间，为年轻人提供他们所喜爱的购物氛围。pull&bear目前在64个市场有860多个店铺。总部位于拉科鲁尼亚的那隆。

oysho（www.oysho.com）于2001年成立。这一品牌将inditex集团的经营理念运用于***内衣系列，为顾客提供价格合理、品质优良的时尚内衣设计。它在40个市场拥有549多家店铺。oysho总部位于巴塞罗那的托耳德拉。

stradivarius（www.e-stradivarius.com）是inditex在1999年收购的一家连锁店，它为年轻***群体带来设计、面料和饰品方面最前卫的时尚。stradivarius的866多个店铺分布于58个市场。摩登宽敞的店铺内为顾客提供了类别广泛的服饰饰品系列，其风格年轻休闲并且极富想象力。stradivarius总部位于巴塞罗那的略夫雷加特。

bershka（www.bershka.com）于1998年4月创立，是一个拥有全新时装概念的连锁店铺。它瞄准年轻***市场。从2002年起bershka也开始出售男装系列。bershka店铺的设计宽敞明亮并且非常时尚。其设计理念是时装、音乐和街头文化的融合体。该连锁店在67个市场拥有超过965家的店铺。bershka总部位于巴塞罗那的托耳德拉。

zara home（www.zarahome.com）是inditex最新成立的连锁店。它致力于家居产品，主营纺织品，例如床、桌子和浴室用的亚麻布，辅之以餐具、刀具、玻璃器皿和装饰品。zarahome以具有竞争性的价格提供设计精美、质量可靠、式样新颖的产品。它在45个市场有402多家店铺。zara home总部位于拉科鲁尼亚的阿尔特依索。