Senior Brand Manager (全球第一大奢侈品牌欧洲集团公司,年薪100万左右)
上海帝博企业管理咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-31
- 工作地点：上海
- 招聘人数：1
- 工作经验：八年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 市场/营销/拓展经理
职位描述
Senior Brand Manager (全球第一大奢侈品牌欧洲集团公司，年薪100万左右，直接和国外总部汇报，有机会在1年内成为亚太区的品牌总监)
Reporting to Marketing Director, your responsibilities will include:-
Effective NPD implementation
？ Pricing strategy: RSP & Invoice Price
？ Post-launch analysis and report
？ NPD launch plan
？ NPD launch presentations to the distributors
Consumer Understanding
？ Trends and attitudes / market research
？ Usage and attitudes / brand and product awareness
？ Market trends analysis
？ General consumer behavioural trends
Communication - ATL
？ Develop communication strategy and plan
？ Develop PR strategy and manage PR activities
？ Media Plan
Promotions
？ National promotional strategies and time plan
？ National promotional SKUs
？ Promotional effectiveness analysis
？ Budgetary control
Customer Focus
？ Use of EPOS data
？ Use of internet data
？ Use of AC Nielsen Data
General
？ Sales Forecasting of new products
？ Market audit: RSP monitoring, distribution audit
？ Competitor intelligence
The ideal applicant will have the following experience:-
Approximately five years experience in consumer goods marketing
Will have come from FMCG well known international company and will have received excellent training
Will be experienced in PR and media planning
Good English
In return, you will be working in a very friendly team environment with a long term personal development opportunity in a stable yet fast growing business environment. To apply please send resume to adz@db-talent.cn
Reporting to Marketing Director, your responsibilities will include:-
Effective NPD implementation
？ Pricing strategy: RSP & Invoice Price
？ Post-launch analysis and report
？ NPD launch plan
？ NPD launch presentations to the distributors
Consumer Understanding
？ Trends and attitudes / market research
？ Usage and attitudes / brand and product awareness
？ Market trends analysis
？ General consumer behavioural trends
Communication - ATL
？ Develop communication strategy and plan
？ Develop PR strategy and manage PR activities
？ Media Plan
Promotions
？ National promotional strategies and time plan
？ National promotional SKUs
？ Promotional effectiveness analysis
？ Budgetary control
Customer Focus
？ Use of EPOS data
？ Use of internet data
？ Use of AC Nielsen Data
General
？ Sales Forecasting of new products
？ Market audit: RSP monitoring, distribution audit
？ Competitor intelligence
The ideal applicant will have the following experience:-
Approximately five years experience in consumer goods marketing
Will have come from FMCG well known international company and will have received excellent training
Will be experienced in PR and media planning
Good English
In return, you will be working in a very friendly team environment with a long term personal development opportunity in a stable yet fast growing business environment. To apply please send resume to adz@db-talent.cn
公司介绍
公司微博：******************/dbtalent?ref=http%3A%2F%***********%2F2674989551%2Ffans%3Ftopnav%3D11
公司QQ：1652479807
公司msn：workdbtalent@hotmail.com
公司QQ：1652479807
公司msn：workdbtalent@hotmail.com
联系方式
- Email：workdbtalent@hotmail.com
- 电话：13701722965